Personalized marketing as a strategy

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Retail organizations worldwide are increasingly seeking to understand how AI is transforming the industry and one thing is for sure – in order to stay competitive in today’s market, retail businesses must carefully focus on consumers, prioritizing profit and (labor) productivity. This is exactly where Artificial intelligence (AI) can play a crucial role in supporting …

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What is AI in eCommerce and How Does it Work?

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Hello! Here you are, reading this article, and it is highly likely that some AI powered algorithm made it readily available for you based on your search and other information it might have on you. Artificial Intelligence (AI) and it’s closely connected sub-term machine learning (ML) still for most people evoke some robot like perception, …

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How Does AI Improve Customer Loyalty Through Personalization

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In today’s highly competitive business environment, companies must do everything in their power to build and maintain customer loyalty. One of the most effective ways to achieve this is through personalization, which leverages customer data and technology to deliver unique, tailored experiences to each individual customer. Artificial intelligence (AI) has emerged as a key tool …

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Tailor-Made for Success: From starter-packs to AI-powered Personalization

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In the emerging business need to stay competitive, increase conversion rates, boost loyalty programs and/or improve customer experience during shopping – recommenders have become an integral part of data-driven strategies.  Depending on the end goal, available data and technical resources – there are different types of recommender models that can be of use. The final …

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Personalization Made Easy: A How-To Approach with Customer, Transaction, and Product Data

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Personalization is a critical aspect of any successful retail or e-commerce strategy. By tailoring your messages, offers, and product recommendations to each customer’s unique interests and preferences, you can create a more engaging and meaningful experience that drives loyalty and increases sales. However, personalization is only effective if you have the right data. In this …

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