For more than 2 decades, third-party cookies have been an essential tool in the digital advertising industry. Businesses have used them primarily for tracking users’ online activities so they can better target their ads and personalize the content for them …
The difference between CDPs and CRMs
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In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …
Integrating recommenders with existing marketing tech stacks
Choosing the right recommender: A buyer’s guide for businesses
Revolutionizing Customer Experience with Automation
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Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …
Mastering Customer Data Management: A Comprehensive Guide
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Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …