{"id":16785,"date":"2024-06-17T16:04:49","date_gmt":"2024-06-17T15:04:49","guid":{"rendered":"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-key-players-in-shaping-the-e-commerce-sales-funnel\/"},"modified":"2024-11-28T12:52:22","modified_gmt":"2024-11-28T11:52:22","slug":"sistemi-preporuka-u-e-trgovini-kljucni-igraci-u-oblikovanju-prodajnog-levka-e-trgovine","status":"publish","type":"post","link":"https:\/\/thingsolver.com\/sr\/blog\/sistemi-preporuka-u-e-trgovini-kljucni-igraci-u-oblikovanju-prodajnog-levka-e-trgovine\/","title":{"rendered":"Sistemi preporuka u e-trgovini: Klju\u010dni igra\u010di u oblikovanju prodajnog levka e-trgovine"},"content":{"rendered":"<p>U pro\u0161losti smo dobijali preporuke od ljudi koje poznajemo, poput na\u0161ih prijatelja ili \u010dlanova porodice. Ponekad \u010dak i od prodavaca.<\/p>\n<p>Preporuke su dragoceno sredstvo koje mo\u017ee povec\u0301ati prodaju i prihod, ali samo kada se pravilno koristi.<\/p>\n<p>Iako preno\u0161enje preporuka ostaje jedan od najboljih pristupa, sa kupovinom na mre\u017ei, prodavnice e-trgovine moraju pronac\u0301i nove na\u010dine da svojim posetiocima preporu\u010de relevantne proizvode.<\/p>\n<p>Ovde uska\u010du preporuke!<\/p>\n<p>Nastavite sa \u010ditanjem dok obja\u0161njavamo ulogu sistema preporuka u e-trgovini i razgovaramo o tome kako one mogu uticati na kupce u kriti\u010dnim fazama prodajnog toka e-trgovine.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \">Table of Contents<\/p>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav>\n<ul class=\"ez-toc-list ez-toc-list-level-1 \">\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" title=\"The role of recommenders in e-commerce\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#The_role_of_recommenders_in_e-commerce\">The role of recommenders in e-commerce\u00a0<\/a>\n<ul class=\"ez-toc-list-level-3\">\n<li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" title=\"Types of recommenders\u00a0\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Types_of_recommenders\">Types of recommenders\u00a0\u00a0<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" title=\"How do recommenders in e-commerce help personalize your shoppers\u2019 experiences?\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#How_do_recommenders_in_e-commerce_help_personalize_your_shoppers_experiences\">How do recommenders in e-commerce help personalize your shoppers\u2019 experiences?\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" title=\"How do recommenders affect different stages of the e-commerce sales funnel?\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#How_do_recommenders_affect_different_stages_of_the_e-commerce_sales_funnel\">How do recommenders affect different stages of the e-commerce sales funnel?\u00a0<\/a>\n<ul class=\"ez-toc-list-level-3\">\n<li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" title=\"Awareness: Introducing products to consumers\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Awareness_Introducing_products_to_consumers\">Awareness: Introducing products to consumers\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" title=\"Interest: Generating interest in the products\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Interest_Generating_interest_in_the_products\">Interest: Generating interest in the products\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" title=\"Consideration: Helping consumers explore their options\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Consideration_Helping_consumers_explore_their_options\">Consideration: Helping consumers explore their options\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" title=\"Intent: Encouraging consumers to finalize their decision\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Intent_Encouraging_consumers_to_finalize_their_decision\">Intent: Encouraging consumers to finalize their decision\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" title=\"Conversion: Facilitating the purchase process\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Conversion_Facilitating_the_purchase_process\">Conversion: Facilitating the purchase process\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" title=\"Retention: Building long-term customer relationships\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Retention_Building_long-term_customer_relationships\">Retention: Building long-term customer relationships\u00a0<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" title=\"Examples: Brands that use recommenders in e-commerce successfully \u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Examples_Brands_that_use_recommenders_in_e-commerce_successfully\">Examples: Brands that use recommenders in e-commerce successfully \u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" title=\"Recommenders in e-commerce: Best practices\u00a0\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Recommenders_in_e-commerce_Best_practices\">Recommenders in e-commerce: Best practices\u00a0\u00a0<\/a>\n<ul class=\"ez-toc-list-level-3\">\n<li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" title=\"\u2018Recommended for you\u2019 section\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#%E2%80%98Recommended_for_you_section\">\u2018Recommended for you\u2019 section\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" title=\"\u2018Frequently bought together\u2019 recommendations\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#%E2%80%98Frequently_bought_together_recommendations\">\u2018Frequently bought together\u2019 recommendations\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" title=\"\u2018People who bought this also bought\u2019 suggestions\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#%E2%80%98People_who_bought_this_also_bought_suggestions\">\u2018People who bought this also bought\u2019 suggestions\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" title=\"\u2018Similar products\u2019 strategy\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#%E2%80%98Similar_products_strategy\">\u2018Similar products\u2019 strategy\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" title=\"Best-selling products display\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Best-selling_products_display\">Best-selling products display\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-18\" title=\"Featured recommendations\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Featured_recommendations\">Featured recommendations\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-19\" title=\"Purchase history suggestions\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Purchase_history_suggestions\">Purchase history suggestions\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-20\" title=\"Offer product bundles\u00a0\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Offer_product_bundles\">Offer product bundles\u00a0\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-21\" title=\"Highest rated products\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Highest_rated_products\">Highest rated products\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-22\" title=\"Additional equipment recommendations\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Additional_equipment_recommendations\">Additional equipment recommendations\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-23\" title=\"Customized email campaigns\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Customized_email_campaigns\">Customized email campaigns\u00a0<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-24\" title=\"Special events\u00a0and discounts\u00a0\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Special_events_and_discounts\">Special events\u00a0and discounts\u00a0\u00a0<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-25\" title=\"Final thoughts\u00a0\u00a0\" href=\"https:\/\/thingsolver.com\/blog\/recommenders-in-e-commerce-sales-funnel\/#Final_thoughts\">Final thoughts\u00a0\u00a0<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Uloga_sistema_preporuka_u_e-trgovini\"><\/span><strong>Uloga sistema preporuka u e-trgovini <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kao \u0161to mo\u017eda znate, <a href=\"https:\/\/thingsolver.com\/blog\/introduction-to-recommender-systems\/\">sistem preporuka<\/a> je softverski alat zasnovan na pravilima na koji se e-trgovinske prodavnice mogu osloniti za predlaganje artikala na osnovu radnji posetilaca na njihovom veb-sajtu.<\/p>\n<p>Vidite, u svetu e-trgovine, znanje \u0161ta i kada da preporu\u010dite svojim posetiocima i kupcima koji se vrac\u0301aju mo\u017ee da natera ljude da kupuju i istra\u017euju vi\u0161e.<\/p>\n<p>A po\u0161to nema prijatelja i porodice koji bi dali ove preporuke, sistemi preporuka preuzimaju ovu ulogu.<\/p>\n<p>Zahvaljujuc\u0301i podacima kojima imaju pristup, sistemi preporuka u e-trgovini ne daju samo op\u0161te preporuke. Umesto toga, koriste sofisticirane algoritme za kreiranje veoma relevantnih i personalizovanih preporuka za svakog posetioca.<\/p>\n<p>Na ovaj na\u010din, va\u0161 posao e-trgovine mo\u017ee personalizovati ponude prikazivanjem relevantnih artikala u kriti\u010dnim fazama puta kupca.\u00a0 Kada se primeni kako treba, ovaj pristup vam omoguc\u0301ava da ostvarite dodatnu ili unakrsnu prodaju, \u0161to mo\u017ee povec\u0301ati prose\u010dnu vrednost narud\u017ebina va\u0161ih kupaca.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vrste_sistema_preporuka\"><\/span><strong>Vrste sistema preporuka\u00a0 <\/strong> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:279}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pre nego \u0161to nastavimo da istra\u017eujemo kako funkcioni\u0161u sistemi preporuka u e-trgovini, hajde da vas ukratko podsetimo koje tipove preporuka mo\u017eete da koristite za <a href=\"https:\/\/thingsolver.com\/blog\/starter-pack-ai-powered-recommenders\/\">personalizaciju<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Kolaborativno_filtriranje\"><\/span><strong><em>Kolaborativno filtriranje<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Kolaborativno filtriranje preporu\u010duje artikle identifikacijom sli\u010dnosti izme\u0111u kupaca ili artikala koje kupuju. Ne zahteva eksplicitno znanje o artiklima ili korisnicima.<\/p>\n<p>Umesto toga, oslanja se na istorijske preferencije ili pona\u0161anja korisnika. Mo\u017eemo razlikovati dva glavna tipa:<\/p>\n<ul>\n<li>Kolaborativno filtriranje zasnovano na korisnicima koje korisniku preporu\u010duje artikle koji su se dopali sli\u010dnim korisnicima.<\/li>\n<li>Kolaborativno filtriranje zasnovano na artiklima koje preporu\u010duje artikle sli\u010dne onima koje su klijenti voleli u pro\u0161losti.<\/li>\n<\/ul>\n<h4 aria-level=\"4\"><span class=\"ez-toc-section\" id=\"Filtriranje_zasnovano_na_sadrzaju\"><\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:40,&quot;335559740&quot;:279}\"><strong><em>Filtriranje zasnovano na sadr\u017eaju<\/em> <\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Filtriranje zasnovano na sadr\u017eaju predla\u017ee artikle analizom karakteristika artikala i uskla\u0111ivanjem sa profilom preferencija korisnika. Ne zahteva znanje o preferencijama drugih korisnika. Umesto toga, fokusira se na karakteristike artikala i upore\u0111uje ih sa preferencijama korisnika.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Hibridni_sistemi_preporuka\"><\/span><strong><em>Hibridni sistemi preporuka<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Hibridni sistemi preporuka kombinuju vi\u0161e pristupa preporukama, kao \u0161to je kolaborativno filtriranje, filtriranje zasnovano na sadr\u017eaju, ili \u010dak druge tehnike kao \u0161to su preporuke zasnovane na znanju ili demografiji.<\/p>\n<p>Cilj hibridnih sistema preporuka je da iskoriste prednosti svakog pristupa kako bi pru\u017eili ta\u010dnije i raznovrsnije preporuke.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kako_sistemi_preporuka_u_e-trgovini_pomazu_u_personalizaciji_iskustava_vasih_kupaca\"><\/span><strong>Kako sistemi preporuka u e-trgovini poma\u017eu u personalizaciji iskustava va\u0161ih kupaca?\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Da, postoje razli\u010dite vrste sistema preporuka u e-trgovini, ali kako oni personalizuju iskustvo va\u0161ih kupaca?<\/p>\n<p>Prvo, oni po\u010dinju da prikupljaju podatke o preferencijama, pona\u0161anju i interakcijama va\u0161ih kupaca sa razli\u010ditim proizvodima. Zatim kreiraju detaljne korisni\u010dke profile na osnovu istorijskih podataka, kao \u0161to su:<\/p>\n<ul>\n<li>Artikli sa kojima su korisnici ostvarili interakcije,<\/li>\n<li>Ocene koje su dali i<\/li>\n<li>Njihove demografske informacije.<\/li>\n<\/ul>\n<p>Pored toga, oni tako\u0111e analiziraju karakteristike proizvoda, kao \u0161to su \u017eanr, kategorija, klju\u010dne re\u010di i metapodaci, da bi napravili profile artikala.<\/p>\n<p>Kada se ovi profili kreiraju, sistemi preporuka naporno rade na pronala\u017eenju sli\u010dnosti izme\u0111u korisnika ili artikala, ili na uparivanju korisni\u010dkih profila sa profilima artikala. Ovaj proces im omoguc\u0301ava da generi\u0161u personalizovane preporuke prilago\u0111ene preferencijama, ranijem pona\u0161anju i kontekstu svakog korisnika.<\/p>\n<p>Me\u0111utim, da bi nastavili da preciziraju i daju relevantne preporuke, sistemi preporuka se oslanjaju na razli\u010dite mehanizme povratnih informacija, uklju\u010dujuc\u0301i eksplicitne povratne informacije (ocene) i implicitne povratne informacije (klikovi i kupovine).<\/p>\n<p>Oni postaju sve bolji u predlaganju stvari tako \u0161to neprestano prikupljaju podatke, analiziraju ih i koriste povratne informacije. Ovo \u010dini njihove preporuke preciznijim i relevantnijim, \u0161to pobolj\u0161ava celokupno korisni\u010dko iskustvo.<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Kako_preporuke_uticu_na_razlicite_faze_prodajnog_levka_e-trgovine\"><\/span><span id=\"How_do_recommenders_affect_different_stages_of_the_e-commerce_sales_funnel\" class=\"ez-toc-section\"><\/span><strong>Kako preporuke uti\u010du na razli\u010dite faze prodajnog levka e-trgovine? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_12457\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-12457\"><img decoding=\"async\" class=\"wp-image-12457 size-full entered lazyloaded\" src=\"https:\/\/thingsolver.com\/wp-content\/uploads\/ecommerce_sales_funnel.png.webp\" sizes=\"(max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/thingsolver.com\/wp-content\/uploads\/ecommerce_sales_funnel.png.webp 1300w,https:\/\/thingsolver.com\/wp-content\/uploads\/ecommerce_sales_funnel-768x544.png.webp 768w\" alt=\"Recommenders in e-commerce sales funnel play an important role\" width=\"1300\" height=\"920\" data-lazy-srcset=\"https:\/\/thingsolver.com\/wp-content\/uploads\/ecommerce_sales_funnel.png.webp 1300w,https:\/\/thingsolver.com\/wp-content\/uploads\/ecommerce_sales_funnel-768x544.png.webp 768w\" data-lazy-sizes=\"(max-width: 1300px) 100vw, 1300px\" data-lazy-src=\"https:\/\/thingsolver.com\/wp-content\/uploads\/ecommerce_sales_funnel.png.webp\" data-ll-status=\"loaded\" data-lazy- title=\"\"><figcaption id=\"caption-attachment-12457\" class=\"wp-caption-text\">Recommenders in e-commerce sales funnel play an important role<\/figcaption><\/figure>\n<p>Sistemi preporuka u <a href=\"https:\/\/thingsolver.com\/solver-ai-suite-for-ecommerce\/\">e-trgovini<\/a> igraju klju\u010dnu ulogu u upravljanju razli\u010ditim fazama <a href=\"https:\/\/www.salesforce.com\/in\/blog\/sales-funnel\/\" target=\"_blank\" rel=\"noopener\">prodajnog levka<\/a> e-trgovine. Faze prodajnog levka e-trgovine uklju\u010duju slede\u0107e:<\/p>\n<ul>\n<li>Svest \u2014 predstavljanje proizvoda novim potro\u0161a\u010dima.<\/li>\n<li>Interesovanje \u2014 generisanje interesovanja.<\/li>\n<li>Razmatranje \u2014 pomaganje u proceni proizvoda.<\/li>\n<li>Namera \u2014 podsticanje potencijalnih kupaca da finalizuju svoju odluku.<\/li>\n<li>Konverzija \u2014 olak\u0161avanje procesa kona\u010dne kupovine.<\/li>\n<li>Zadr\u017eavanje \u2014 izgradnja dugoro\u010dnih odnosa sa kupcima.<\/li>\n<\/ul>\n<p>Pogledajmo kako <a href=\"https:\/\/thingsolver.com\/blog\/choosing-the-right-recommender\/\">sistemi preporuka<\/a> uti\u010du na svaku fazu prodajnog levka e-trgovine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Svest_Predstavljanje_proizvoda_kupcima\"><\/span><strong>Svest: Predstavljanje proizvoda kupcima <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tada ljudi prvi put saznaju za va\u0161 brend.<\/p>\n<p>Sistemi preporuka poma\u017eu tako \u0161to prikazuju va\u0161e proizvode novim kupcima putem oglasa, blog-postova, dru\u0161tvenih medija ili preporuka. U ovoj fazi, va\u017eno je da ostavite odli\u010dan prvi utisak i privu\u010dete pa\u017enju.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Interesovanje_Generisanje_interesovanja_za_proizvode\"><\/span><strong>Interesovanje: Generisanje interesovanja za proizvode <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tokom faze interesovanja, potencijalni <a href=\"https:\/\/thingsolver.com\/blog\/integrating-cdps-and-maps\/\">kupci po\u010dinju da se vi\u0161e anga\u017euju <\/a>\u00a0sa va\u0161im brendom.<\/p>\n<p>Kako bi vam pomogli i podstakli radoznalost, sistemi preporuka mogu da istaknu popularne proizvode ili srodne artikle. Ovo mo\u017ee uklju\u010divati pretplatu na biltene ili prac\u0301enje na dru\u0161tvenim medijima, gde delite vi\u0161e o tome \u0161ta nudite.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Razmatranje_Pomaganje_potrosacima_da_istraze_svoje_moguc%CC%81nosti\"><\/span><strong>Razmatranje: Pomaganje potro\u0161a\u010dima da istra\u017ee svoje moguc\u0301nosti <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ovde kupci upore\u0111uju va\u0161e proizvode sa drugima, \u010dak i sa va\u0161im direktnim konkurentima.<\/p>\n<p>Tokom ove faze, sistemi preporuka mogu da prika\u017eu detaljne karakteristike proizvoda, recenzije i pore\u0111enja kako bi im pomogli da odlu\u010de. Oni mogu da gledaju video snimke, \u010ditaju blog-postove ili razgovaraju sa korisni\u010dkom podr\u0161kom kako bi prikupili vi\u0161e informacija o va\u0161oj ponudi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Namera_Podsticanje_potrosaca_da_finaliziraju_svoju_odluku\"><\/span><strong>Namera: Podsticanje potro\u0161a\u010da da finaliziraju svoju odluku <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sada, kupci ozbiljno razmi\u0161ljaju o kupovini jednog ili vi\u0161e va\u0161ih proizvoda.<\/p>\n<p>Sistemi preporuka mogu predlo\u017eiti komplementarne proizvode ili ponuditi popuste kako bi ih podstakli da nastave dalje. Radnje poput dodavanja artikala u korpu ili istra\u017eivanja opcija plac\u0301anja pokazuju da su spremni za kupovinu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Konverzija_Olaksavanje_procesa_kupovine\"><\/span><strong>Konverzija: Olak\u0161avanje procesa kupovine <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tada se de\u0161ava kupovina.<\/p>\n<p>Sistemi preporuka obezbe\u0111uju neometano plac\u0301anje tako \u0161to pokazuju srodne artikle ili proizvode za dodatnu prodaju koji pobolj\u0161avaju glavnu kupovinu. Od klju\u010dne je va\u017enosti da obezbedite besprekorno i bezbedno iskustvo kupovine kako biste izbegli odustajanje od kupovine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zadrzavanje_Izgradnja_dugorocnih_odnosa_sa_kupcima\"><\/span><strong>Zadr\u017eavanje: Izgradnja dugoro\u010dnih odnosa sa kupcima <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nakon kupovine, cilj je da se kupci vrac\u0301aju.<\/p>\n<p>Sistemi preporuka poma\u017eu tako \u0161to predla\u017eu proizvode na osnovu pro\u0161lih kupovina ili nude nagrade za lojalnost. Privla\u010dan sadr\u017eaj i odli\u010dna usluga za korisnike grade dugoro\u010dne odnose.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Primeri_Brendovi_koji_uspesno_koriste_preporuke_u_e-trgovini\"><\/span><strong>Primeri: Brendovi koji uspe\u0161no koriste preporuke u e-trgovini\u00a0 <\/strong> <span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:279}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Za mnoge velike brendove kori\u0161c\u0301enje preporuka u e-trgovini vec\u0301 je svakodnevna stvar.<\/p>\n<p>Na primer, Amazonov mehanizam za preporuke predla\u017ee proizvode na osnovu onoga \u0161to ste ranije pregledali i kupili. Ovo poma\u017ee njihovim kupcima da prona\u0111u stvari koje bi im se mogle svideti i podsti\u010de ih da kupuju vi\u0161e.<\/p>\n<p>Tako\u0111e, Netflix koristi personalizovane predloge sadr\u017eaja da bi preporu\u010dio filmove i emisije na osnovu onoga \u0161to ste ranije gledali. Ovo olak\u0161ava gledaocima da prona\u0111u novi sadr\u017eaj u kome c\u0301e u\u017eivati.<\/p>\n<p>Kona\u010dno, Spotify-eve ure\u0111ene liste pesama predla\u017eu pesme i izvo\u0111a\u010de na osnovu va\u0161ih navika slu\u0161anja. Ovo poma\u017ee korisnicima da otkriju novu muziku koju c\u0301e verovatno voleti.<\/p>\n<p>Kao \u0161to mo\u017eete da vidite, <a href=\"https:\/\/thingsolver.com\/e-commerce-personalization\/\">personalizacija u e-trgovini<\/a> je ve\u0107 stigla i vi tako\u0111e treba da je prihvatite!<\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Sistemi_preporuka_u_e-trgovini_Najbolje_prakse\"><\/span><span id=\"Recommenders_in_e-commerce_Best_practices\" class=\"ez-toc-section\"><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:279}\"><strong>Sistemi preporuka u e-trgovini: Najbolje prakse<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lepota kori\u0161c\u0301enja preporuka u e-trgovini le\u017ei u njihovoj svestranosti.<\/p>\n<p>Kao preduze\u0107e koje se bavi e-trgovinom, mo\u017eete ih koristiti za eksperimentisanje sa razli\u010ditim taktikama i iznala\u017eenje najefikasnijih predloga za svoje kupce.<\/p>\n<p>Sastavili smo listu taktika preporu\u010divanja koje mo\u017eete isprobati pre nego \u0161to odaberete one koje najbolje rade za va\u0161e poslovanje.\u00a0 <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Odeljak_%E2%80%9EPreporuceno_za_vas%E2%80%9C\"><\/span><span id=\"%E2%80%98Recommended_for_you_section\" class=\"ez-toc-section\"><\/span><strong>Odeljak \u201ePreporu\u010deno za vas\u201c. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uklju\u010divanje odeljka \u201ePreporu\u010deno za vas\u201c je popularna strategija koja se oslanja na istoriju pregledanja kupaca kako bi dala relevantne preporuke. Kako biste dodali jo\u0161 jedan nivo personalizacije, trebalo bi da se obratite klijentu njegovim imenom. Na primer, \u201eD\u017eeksone, mislimo da c\u0301e ti se svideti ovi proizvodi.\u201c<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Preporuke_%E2%80%9ECesto_se_kupuje_zajedno_sa%E2%80%9C\"><\/span><strong>Preporuke \u201e\u010cesto se kupuje zajedno sa\u201c. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ove preporuke pokazuju artikle koje se \u010desto kupuju zajedno. Poznato je da ova taktika povec\u0301ava prose\u010dnu vrednost porud\u017ebine (AOV) jer podsti\u010de va\u0161e klijente da kupe vi\u0161e artikala u jednoj transakciji.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Predlozi_%E2%80%9ELjudi_koji_su_kupili_ovaj_proizvod_kupili_su_i%E2%80%9C\"><\/span><strong>Predlozi \u201eLjudi koji su kupili ovaj proizvod kupili su i\u201c <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ove preporuke pokazuju proizvode koje su drugi kupci kupili zajedno sa artiklom koji drugi kupac gleda. Ovo pru\u017ea relevantne opcije proizvoda koje bi se mogle svideti i drugom kupcu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategija_%E2%80%9Eslicnih_proizvoda%E2%80%9C\"><\/span><strong>Strategija \u201esli\u010dnih proizvoda\u201c. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_12458\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-12458\"><img decoding=\"async\" class=\"size-full wp-image-12458 entered lazyloaded\" src=\"https:\/\/thingsolver.com\/wp-content\/uploads\/similar-product-recomm-1.png\" sizes=\"(max-width: 964px) 100vw, 964px\" srcset=\"https:\/\/thingsolver.com\/wp-content\/uploads\/similar-product-recomm-1.png 964w,https:\/\/thingsolver.com\/wp-content\/uploads\/similar-product-recomm-1-768x527.png.webp 768w\" alt=\"Similar product recommendations\" width=\"964\" height=\"661\" data-lazy-srcset=\"https:\/\/thingsolver.com\/wp-content\/uploads\/similar-product-recomm-1.png 964w,https:\/\/thingsolver.com\/wp-content\/uploads\/similar-product-recomm-1-768x527.png.webp 768w\" data-lazy-sizes=\"(max-width: 964px) 100vw, 964px\" data-lazy-src=\"https:\/\/thingsolver.com\/wp-content\/uploads\/similar-product-recomm-1.png\" data-ll-status=\"loaded\" data-lazy- title=\"\"><figcaption id=\"caption-attachment-12458\" class=\"wp-caption-text\">Similar product recommendations<\/figcaption><\/figure>\n<p>Ova taktika prikazuje artikle sli\u010dne onom koji kupac trenutno gleda. Efikasna je jer va\u0161i kupci mogu da vide \u010ditav niz linija proizvoda, poma\u017euc\u0301i im da odaberu onaj koji najbolje odgovara njihovim potrebama i preferencijama.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prikaz_najprodavanijih_proizvoda\"><\/span><strong>Prikaz najprodavanijih proizvoda <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Predstavite svoje najprodavanije proizvode na po\u010detnoj stranici ili drugim popularnim stranicama. Ovo odmah privla\u010di pa\u017enju posetilaca i deluje kao dru\u0161tveni dokaz, olak\u0161avajuc\u0301i im odluku o kupovini.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ukljucene_preporuke\"><\/span><strong>Uklju\u010dene preporuke <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Upoznajte posetioce sa primamljivim proizvodima koje mo\u017eda nisu razmatrali. Ovo mo\u017ee da istakne nove ili jedinstvene artikle koji privla\u010de pa\u017enju ili isti\u010du va\u0161e najpopularnije proizvode.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Predlozi_na_osnovu_istorije_kupovine\"><\/span><strong>Predlozi na osnovu istorije kupovine <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_12459\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-12459\"><img decoding=\"async\" class=\"size-full wp-image-12459 entered lazyloaded\" src=\"https:\/\/thingsolver.com\/wp-content\/uploads\/history-based-recommendations.png.webp\" sizes=\"(max-width: 964px) 100vw, 964px\" srcset=\"https:\/\/thingsolver.com\/wp-content\/uploads\/history-based-recommendations.png.webp 964w,https:\/\/thingsolver.com\/wp-content\/uploads\/history-based-recommendations-768x472.png.webp 768w\" alt=\"Purchase history-based recommendations\" width=\"964\" height=\"593\" data-lazy-srcset=\"https:\/\/thingsolver.com\/wp-content\/uploads\/history-based-recommendations.png.webp 964w,https:\/\/thingsolver.com\/wp-content\/uploads\/history-based-recommendations-768x472.png.webp 768w\" data-lazy-sizes=\"(max-width: 964px) 100vw, 964px\" data-lazy-src=\"https:\/\/thingsolver.com\/wp-content\/uploads\/history-based-recommendations.png.webp\" data-ll-status=\"loaded\" data-lazy- title=\"\"><figcaption id=\"caption-attachment-12459\" class=\"wp-caption-text\">Purchase history-based recommendations<\/figcaption><\/figure>\n<p>Dozvolite kupcima uvid u njihovu istoriju kupovine i predlo\u017eite srodne artikle. Na primer, uvek mo\u017eete da prika\u017eete poruku kao \u0161to je: \u201ePo\u0161to ste kupili ovaj proizvod, mo\u017eda c\u0301e vam se svideti i ovaj proizvod.\u201c<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ponuda_paketa_proizvoda\"><\/span><strong>Ponuda paketa proizvoda\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paket proizvoda koji se \u010desto kupuju zajedno i nu\u0111enje posebnog popusta za taj paket. Ovo bi moglo podstac\u0301i va\u0161e kupce da kupe vi\u0161e od jednog artikla odjednom.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Najbolje_ocenjeni_proizvodi\"><\/span><strong>Najbolje ocenjeni proizvodi <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Istaknite proizvode sa najvi\u0161im ocenama. Mo\u017eete napraviti korak dalje tako \u0161to c\u0301ete uklju\u010diti one sa najboljim recenzijama kupaca kako biste izgradili poverenje i privukli vi\u0161e kupaca. Ljudi se ponekad oslanjaju na dru\u0161tveni dokaz kako bi obavili kupovinu, posebno sa proizvodima koje ranije nisu kupili.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Preporuke_za_dodatnu_opremu\"><\/span><strong>Preporuke za dodatnu opremu <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Predlo\u017eite opremu ili pribor za proizvode za koje su potrebni. Na primer, ako neko kupi kameru, preporu\u010dite mu memorijsku karticu i za\u0161titnu futrolu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prilagodjene_kampanje_putem_e-poste\"><\/span><strong>Prilago\u0111ene kampanje putem e-po\u0161te <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pobolj\u0161ajte svoje napore u digitalnom marketingu personalizovanjem kampanja putem e-po\u0161te sa preporukama proizvoda. \u0160aljite poruke e-po\u0161te posetiocima veb-sajta i klijentima na osnovu istorije njihovih nedavnih kupovina. Tako\u0111e mo\u017eete dodati poruke kao \u0161to su: \u201ePo\u0161to ste kupili X, mo\u017eda c\u0301e vam se dopasti Y.\u201c<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Posebni_dogadjaji_i_popusti\"><\/span><strong>Posebni doga\u0111aji i popusti\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Napravite posebne doga\u0111aje i popuste za svoje klijente koji se vrac\u0301aju kako biste ih podstakli da se vrate na va\u0161 veb-sajt i obave vi\u0161e kupovina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zavrsne_misli\"><\/span><strong>Zavr\u0161ne misli\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sistemi preporuka u e-trgovini igraju veliku ulogu, poma\u017euc\u0301i vam da povec\u0301ate prodaju i da klijenti budu zadovoljni po\u0161to im predla\u017eete proizvode koji c\u0301e im se svideti. Oni \u010dine kupovinu lak\u0161om i personalizovanijom, zbog \u010dega se kupci vrac\u0301aju.<\/p>\n<p>Gledajuc\u0301i unapred, sistemi preporuka postaju jo\u0161 bolji sa napretkom na polju ve\u0161ta\u010dke inteligencije i ma\u0161inskog u\u010denja. Videc\u0301emo pametnije, preciznije preporuke, a\u017euriranja u stvarnom vremenu i sjajne nove funkcije kao \u0161to su integracije virtuelne i pro\u0161irene stvarnosti.<\/p>\n<p>Ukoliko vam je potrebna pomo\u0107 za uvo\u0111enje sistema preporuka u va\u0161e poslovanje, slobodno se obratite kompaniji <a href=\"https:\/\/thingsolver.com\/\">Things Solver<\/a>. Tu smo da u\u010dinimo proces jednostavnim i efikasnim, tako da mo\u017eete odmah da po\u010dnete da vidite prednosti.<\/p>\n<p>Po\u0161aljite nam imejl na ai@thingsolver.com ili prosto <a href=\"https:\/\/thingsolver.com\/book-a-demo\/\">zaka\u017eite besplatnu demonstraciju<\/a> i pokrenimo stvari!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U pro\u0161losti smo dobijali preporuke od ljudi koje poznajemo, poput na\u0161ih prijatelja ili \u010dlanova porodice. Ponekad \u010dak i od prodavaca. Preporuke su dragoceno sredstvo koje mo\u017ee povec\u0301ati prodaju i prihod, ali samo kada se pravilno koristi. Iako preno\u0161enje preporuka ostaje &#8230; <\/p>\n<p class=\"read-more\"><a class=\"btn small\" href=\"https:\/\/thingsolver.com\/sr\/blog\/sistemi-preporuka-u-e-trgovini-kljucni-igraci-u-oblikovanju-prodajnog-levka-e-trgovine\/\">Pro\u010ditaj vi\u0161e<\/a><\/p>\n","protected":false},"author":24,"featured_media":15657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[188,189],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/posts\/16785"}],"collection":[{"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/comments?post=16785"}],"version-history":[{"count":3,"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/posts\/16785\/revisions"}],"predecessor-version":[{"id":16788,"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/posts\/16785\/revisions\/16788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/media\/15657"}],"wp:attachment":[{"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/media?parent=16785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/categories?post=16785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thingsolver.com\/sr\/wp-json\/wp\/v2\/tags?post=16785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}