SR
Banking Recommender
Personalized customer journeys through recommenders – the future of banking
When it comes to modern banking, personalized customer experiences aren’t just an advantage—they’re a necessity.
Leveraging recommenders in your banking sales funnel is a game-changer, enabling you to deliver tailored financial solutions that engage, manage customer satisfaction, and retain customers.
With our banking recommenders, you gain the power to:
Predict customer needs and important life moments with precision.
Build lasting trust through personalized interactions.
Drive conversions at every stage of the funnel.
Our AI solutions ensure seamless integration to help build stronger customer relationships.
Capture attention with precision
Even with minimal information, effective personalization in the banking sector can be achieved through advanced recommendations. By analyzing demographic and behavioral insights, recommendations help banks introduce potential customers to customized offers that match their needs and preferences.
Solver can analyze basic demographic data—such as age, location, or income level—and combine it with early behavioral indicators, like website visits or product searches. Based on this analysis, the system delivers targeted promotions, such as special savings accounts for young professionals or credit card options for frequent travelers.
This approach ensures that your bank stands out by providing solutions tailored to customer needs right from the first interaction. The result is a more engaging and relevant introduction that encourages clients to take the next step in their banking journey while strengthening your bank's position as a customer-focused institution.
By focusing on precision and relevance at this stage, you create a lasting impression that increases the likelihood of securing long-term loyalty from your clients.
Offer solutions based on transaction history
As customers move into the interest stage, they begin to engage more actively with your banking services, providing valuable data through their actions and interactions. Recommenders play a key role here by analyzing historical transaction data and product equipment/usage to predict customer needs and suggest solutions that align with their habits.
Consider a customer who consistently maintains a high balance in their checking account. This pattern indicates a potential interest in increasing their savings. With the help of a referral system, your bank can proactively introduce them to a high-interest savings account or short-term investment plan. The recommendation could include details of the benefits they would gain, such as higher returns or tax savings opportunities.
These targeted suggestions do more than just meet immediate needs—they demonstrate that your bank is invested in the customer’s financial well-being.
Create personalized experiences that resonate deeply with customers. Move them to action and create a good foundation. Let your bank be their first choice.
How deep insights drive banking success
By providing highly personalized and relevant recommendations, the decision-making process of clients can be significantly influenced. At that point, deeper analysis and segmentation of customer data becomes essential.
Advanced tools like Things Solver Segmentation Studio enable intelligent segmentation by grouping customers with similar behaviors, needs, and preferences. This segmentation allows you to generate personalized recommendations and design marketing campaigns that address specific customer profiles, creating a more engaging and tailored experience.
Consider a client who moved or changed home location. Using Segmentation Studio, you can identify this behavior and propose a renovation loan or appropriate credit card to equip new home. This referral not only addresses their current financial goals, but also positions your bank as a trusted advisor on their financial journey.
Moreover, by grouping similar profiles—such as new homeowners or frequent renovators—you can create lookalike audience campaigns to reach potential clients with similar interests. For instance, you could develop a targeted campaign offering exclusive home renovation loans reaching a broader audience while maintaining precision.
This approach ensures your marketing efforts are both efficient and impactful, as they focus on customers most likely to respond positively.
Give your clients real-time offers to close the deal
Clients need reassurance that they are making the right choice, and offering tailored solutions in real time can be the final nudge they need to proceed confidently.
Recommender systems play a vital role here by analyzing customer behavior and preferences in the moment, enabling you to deliver customized offers that address specific concerns or motivations. These real-time recommendations not only reduce hesitation but also demonstrate your bank’s commitment to understanding and meeting individual customer needs.
Real-time customized offers are more than just a tactic for closing deals—they are a powerful tool for building lasting relationships.
Nurture long-term relationships with customizable banking solutions
Loyalty is not just about attracting customers, but about consistently providing value that aligns with their evolving needs and preferences. Recommenders play a crucial role in this by delivering tailored rewards and next-step financial products designed specifically for each customer.
For example, for clients preferring conservative investments, Touchpoint Studio suggests exclusive fixed deposit rates or financial planning services, ensuring they feel valued and understood.
The lookalike audience feature enhances your ability to expand reach by identifying new prospects with similar profiles to your loyal customers. This allows you to target individuals who share similar preferences and behaviors, ensuring that your marketing efforts are both efficient and effective. By reaching out to potential customers with tailored offers aligned with their financial expectations, you drive growth and engagement.
Personalized rewards are a powerful tool for retaining customers, as they demonstrate your bank’s commitment to their financial well-being. By combining this with advanced features like lookalike audience targeting, you create a seamless and rewarding experience that drives lasting loyalty and sustainable growth.
Testimonials
“As a long-time client and a partner of ThingSolvers, I’ve always been impressed by their practical solutions-driven spirit and mindset, combined with deep expertise in data analytics & data management.
What I truly believe sets them apart is their strong commitment to collaboration, paired with a no-nonsense approach—a combination that makes even the most challenging projects manageable.”
“Anticipating customer behavior and creating strong loyalty programs are no longer future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which helps us to understand our customer’s behavior and provide them the best possible service.”
Our online shop, www.gbs.rs, has been using the Solver AI Suite service from Things Solver for several years, and we are extremely satisfied with the results their AI search tool delivers. Thanks to this solution, our shop’s users can easily and quickly find products that the AI algorithm recommends based on personalization, as well as products that best suit their needs, significantly contributing to their satisfaction and making the shopping experience seamless.
We would also like to highlight the professionalism and kindness of the Things Solver team, who are always ready to collaborate and quickly adapt the tool to our specific needs. Every personalization and additional service has been implemented efficiently and within the agreed timelines, which is of great importance to us.
Golden Beauty Shop is an online shop where customers can find a wide range of decorative cosmetics from the Golden Rose brand, hair dyes from Elea, MM Beauty, and Miss Magic brands, as well as hair and hand care products from the Aroma brand. With the support of Things Solver, our team is able to deliver the top-notch customer experience our shoppers expect and deserve.
Things Solver has become an essential part of our operations at Gigatron, enabling us to make informed and faster decisions. Their advanced solutions for analyzing website visitor behavior, advanced segmentation, and customer profiling have significantly improved our operational processes, particularly in optimizing sales strategies.
Thanks to Things Solver, we have been able to identify key trends, personalize offers, and enhance team efficiency. Their team is highly professional and always ready to provide support, making collaboration with them straightforward and productive.
“We began the cooperation with the Things solver team couple a of years ago, after thorough analysis with whom we want to make our business smart wise. As of then, we have expanded our cooperation in all three countries (Austria, Switzerland and Germany) and the first results have become visible in two months. Planning our sales and retention strategies become an interesting field to expand our strategies through Things Solver Suite.
Beginning with smooth onboarding from Things Solver sales guys, through sharing the context of our data with clever and thorough data analysts, I may say that we have become satisfied and much smarter Things Solver clients. Every day, in every respect, we are progressing more and more Together!”
“Partnering with Things Solver has completely changed the game for us, turning us from a traditional Telecom into a data-powered company that really gets our customers and makes smarter business moves. With their AI skills and cloud data lake technical implementation support, we can try out new ideas fast in the hyperscaler environment and see results right away.
Working with Things Solver means we don’t just understand our customers better; we’re also ahead of the curve with best practices and fresh ideas – because they’ve always got our back with guidance and support, in a very easy-going atmosphere!”
“Working with Things Solver empowered us to start transforming our business from being a marketing platform to a data-driven organization that utilizes data to build up customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all before mentioned – working with you guys brings so much fun and joy!”
“Collaboration with Thing Solver is a comprehensive journey which leads from discovery to delivery. Their rapid adoption of the latest market trends and receptiveness to our needs, combined with friendly conversation, brought us added value in a relevant business context. Keep it up!”
