Merchandising Rules

The key to website that engage and sell

When it comes to online retail, first impressions matter. Your website’s carousel isn’t just a visual feature—it’s a strategic tool for driving engagement and conversions.

That’s why Merchandising Rules empower you to take charge, ensuring your carousel showcases the products that matter most to your business goals and customers’ preferences.

merchandaising rules

Seasonal focus? Brand strategy? Merchandising Rules are the answer

In December, a sporting goods retailer wants to promote its brand of ski equipment. However, the automatic AI system displays summer products, such as bikes and tents, as it relies on global popularity data rather than seasonal context or business goals. This mismatch with current customer interests results in missed sales opportunities.

Using Merchandising Rules, a seller can set precise criteria for displaying a carousel such as product category, brand, and price range.

Merchandising Rules let you define exactly what products appear in your website’s carousel, using criteria that align with your business objectives. Forget relying solely on AI to make decisions—this tool gives you the control to customize product displays.

Seasonal focus Brand strategy Merchandising Rules are the answer

Your carousel, your rules

When it comes to managing your website’s product carousel, having the right tools can make all the difference. Merchandising Rules provide a comprehensive solution that gives you the power to align product displays with your unique business objectives.
Here’s why Merchandising Rules stand out:

  • Full control,
  • Improved relevance,
  • Greater flexibility,
  • Increased Conversions.

Merchandising Rules empower you to create a seamless shopping experience where every product displayed contributes to your business success. Tailor your carousel, stay ahead of trends, and watch your conversions soar.

Your carousel, your rules

Testimonials

Goran Pavlovic
BI, Big Data Analyitcs Director @A1 Serbia
5 Star Rating

“As a long-time client and a partner of ThingSolvers, I’ve always been impressed by their practical solutions-driven spirit and mindset, combined with deep expertise in data analytics & data management.

 

What I truly believe sets them apart is their strong commitment to collaboration, paired with a no-nonsense approach—a combination that makes even the most challenging projects manageable.”

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Stefan Cvorovic,
Marketing Director
5 Star Rating

“Anticipating customer behavior and creating strong loyalty programs are no longer future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which helps us to understand our customer’s behavior and provide them the best possible service.”

Oleg Ivanov
Digital Account Manager
5 Star Rating

Our online shop, www.gbs.rs, has been using the Solver AI Suite service from Things Solver for several years, and we are extremely satisfied with the results their AI search tool delivers. Thanks to this solution, our shop’s users can easily and quickly find products that the AI algorithm recommends based on personalization, as well as products that best suit their needs, significantly contributing to their satisfaction and making the shopping experience seamless.

 

We would also like to highlight the professionalism and kindness of the Things Solver team, who are always ready to collaborate and quickly adapt the tool to our specific needs. Every personalization and additional service has been implemented efficiently and within the agreed timelines, which is of great importance to us.

 

Golden Beauty Shop is an online shop where customers can find a wide range of decorative cosmetics from the Golden Rose brand, hair dyes from Elea, MM Beauty, and Miss Magic brands, as well as hair and hand care products from the Aroma brand. With the support of Things Solver, our team is able to deliver the top-notch customer experience our shoppers expect and deserve.

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Vladimir Ćuk
Head of Marketing
5 Star Rating

Things Solver has become an essential part of our operations at Gigatron, enabling us to make informed and faster decisions. Their advanced solutions for analyzing website visitor behavior, advanced segmentation, and customer profiling have significantly improved our operational processes, particularly in optimizing sales strategies.

 

Thanks to Things Solver, we have been able to identify key trends, personalize offers, and enhance team efficiency. Their team is highly professional and always ready to provide support, making collaboration with them straightforward and productive.

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Predrag Simic
COO MTEL DACH
5 Star Rating

“We began the cooperation with the Things solver team couple a of years ago, after thorough analysis with whom we want to make our business smart wise. As of then, we have expanded our cooperation in all three countries (Austria, Switzerland and Germany) and the first results have become visible in two months. Planning our sales and retention strategies become an interesting field to expand our strategies through Things Solver Suite.

 

Beginning with smooth onboarding from Things Solver sales guys, through sharing the context of our data with clever and thorough data analysts, I may say that we have become satisfied and much smarter Things Solver clients. Every day, in every respect, we are progressing more and more Together!”

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Sinisa Arsic
Director of Department for Data, analytics and intelligent automation of business processes
5 Star Rating

“Partnering with Things Solver has completely changed the game for us, turning us from a traditional Telecom into a data-powered company that really gets our customers and makes smarter business moves. With their AI skills and cloud data lake technical implementation support, we can try out new ideas fast in the hyperscaler environment and see results right away.

 

Working with Things Solver means we don’t just understand our customers better; we’re also ahead of the curve with best practices and fresh ideas – because they’ve always got our back with guidance and support, in a very easy-going atmosphere!”

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Aleksandar Popovic
CEO Super Kartica
5 Star Rating

“Working with Things Solver empowered us to start transforming our business from being a marketing platform to a data-driven organization that utilizes data to build up customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all before mentioned – working with you guys brings so much fun and joy!”

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Irena Radakovic
Head of CRM and Analytics
5 Star Rating

“Collaboration with Thing Solver is a comprehensive journey which leads from discovery to delivery. Their rapid adoption of the latest market trends and receptiveness to our needs, combined with friendly conversation, brought us added value in a relevant business context. Keep it up!”

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Telekom Srbija Logo
MTEL Germany Logo
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OTP Banka Logo
Remix Logo
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Frequently Asked Questions

Find answers to the most common questions you may have.

By giving you full control, Merchandising Rules ensure that your carousel highlights relevant products that resonate with your audience, helping you engage customers and boost conversions.

While AI relies on generalized popularity data, Merchandising Rules allow you to customize your carousel based on your unique business strategy. This flexibility ensures that your product displays align with your objectives, providing a more tailored customer experience.

Yes! By showcasing the most strategic and relevant products to your audience, Merchandising Rules help drive engagement, improve user experience, and ultimately boost conversions.

Yes, the process is simple and easy to use and no programming knowledge is required. With an intuitive dashboard, you can quickly create and customize your rules, ensuring your carousel keeps up with your marketing goals.

You can book a completely free demo and see how sales rules work and how they can transform your website carousel into a powerful sales tool.