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Profile Studio
Gain detailed insight into your users’ needs and habits
Understanding the specific needs, behaviors, and habits of clients and customers is the key to the success of any company.
Profile Studio offers a comprehensive solution that enables you to view a detailed profile of each of your customers or users and personalize your offerings.
Through Identity Resolution to better sales and customer retention with Profile Studio
Companies often face the situation where they possess certain data about their clients, but because this data frequently comes from different sources, it is not connected into a single profile. Information from such scattered data is challenging to use, making it difficult to create targeted campaigns and personalize offers. In such cases, customers receive generic offers that do not match their needs or interests.
Profile Studio unifies all available customer or client information into a single profile.
Using Identity Resolution, data from various sources is connected, giving you a clear picture of each user – their behavior, purchasing power, purchase history, brand interactions, and more. With the help of Segmentation Studio, clients and customers can be grouped according to specific criteria (such as purchasing habits, demographic characteristics, interests, and similar). This allows for the creation of targeted campaigns tailored to the needs of each segment.
With Profile Studio, turn your user data into a powerful tool for personalized communication! It can collects information that users provide during registration, purchases, surveys, and other interactions with your service or brand. All of this valuable data can be used to create a unique profile for each of your clients or customers.
Gain insights into how loyal a customer is to your brand, the likelihood of them returning to make another purchase, and the potential value they will bring to your brand in the future and many more. With this, along with many other key details about your customers or users, you will be able to create highly accurate, personalized marketing campaigns that directly address their specific needs and interests.
Give your customers exactly what they need and enhance your business with Profile Studio!
Profile Studio in the Service of Improving Churn Score
The Churn Score is a type of indicator that predicts the likelihood of a customer or client leaving the company, stopping purchases, or ceasing to use its services. Profile Studio plays a key role in improving churn score analysis because it enables a detailed understanding of customer and client behavior and habits through the creation of unique user profiles.
More Accurate Churn Forecasts with Profile Studio
The data collected through Profile Studio can be used to create a comprehensive user profile that gives a clear picture of the customer or client. Such a detailed, information-rich profile will help develop precise models for churn prediction. By using data from Profile Studio, better segmentation of users at risk of leaving is enabled.
Personalized Actions to Reduce Churn
With Profile Studio and the possibility of segmentation, users with high churn scores can be identified, allowing for the initiation of personalized campaigns aimed at their retention.
Using the information collected through Profile Studio, changes in customer and client behavior can be identified, such as decreased engagement or less frequent purchases. This behavior may indicate that a customer or client is planning to switch to a competitor. Preventive measures can then be taken to avoid the transition.
Profile Studio Identify Your Most Valuable Customers and Clients
Profile Studio is also connected to the TOP N functionality. How? This functionality efficiently identifies users based on certain characteristics and ranks them from best to worst. The information collected through Profile Studio allows you to identify the most profitable users and tailor your strategy to their expectations.
With TOP N, you can:
• Create personalized messages
• Execute even more precise segmentation
• Optimize recommendations through data
• Improve the user experience.
Empower your customer interactions
The company records a high number of visits to its product pages but a low number of completed purchases. The marketing team wants to understand why users often leave the page before completing a purchase.
The Interactions feature within Profile Studio enables you to dive deep into the customer journey, providing detailed insights into customer or client interactions with the brand or company. Displayed data can show:
- Messages from various campaigns,
- Messages received through different channels,
- What potential customers viewed on the site,
- Completed purchases, and more.
Interactions allows you to choose data sorting methods such as a timeline. This way, marketing teams gain a clear understanding of how different marketing channels and campaigns impact user decisions. Based on these cause-and-effect relationships, marketing and sales teams can make better decisions to optimize processes, improving customer experience and increasing conversion rates.
Testimonials
“As a long-time client and a partner of ThingSolvers, I’ve always been impressed by their practical solutions-driven spirit and mindset, combined with deep expertise in data analytics & data management.
What I truly believe sets them apart is their strong commitment to collaboration, paired with a no-nonsense approach—a combination that makes even the most challenging projects manageable.”
“Anticipating customer behavior and creating strong loyalty programs are no longer future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which helps us to understand our customer’s behavior and provide them the best possible service.”
Our online shop, www.gbs.rs, has been using the Solver AI Suite service from Things Solver for several years, and we are extremely satisfied with the results their AI search tool delivers. Thanks to this solution, our shop’s users can easily and quickly find products that the AI algorithm recommends based on personalization, as well as products that best suit their needs, significantly contributing to their satisfaction and making the shopping experience seamless.
We would also like to highlight the professionalism and kindness of the Things Solver team, who are always ready to collaborate and quickly adapt the tool to our specific needs. Every personalization and additional service has been implemented efficiently and within the agreed timelines, which is of great importance to us.
Golden Beauty Shop is an online shop where customers can find a wide range of decorative cosmetics from the Golden Rose brand, hair dyes from Elea, MM Beauty, and Miss Magic brands, as well as hair and hand care products from the Aroma brand. With the support of Things Solver, our team is able to deliver the top-notch customer experience our shoppers expect and deserve.
Things Solver has become an essential part of our operations at Gigatron, enabling us to make informed and faster decisions. Their advanced solutions for analyzing website visitor behavior, advanced segmentation, and customer profiling have significantly improved our operational processes, particularly in optimizing sales strategies.
Thanks to Things Solver, we have been able to identify key trends, personalize offers, and enhance team efficiency. Their team is highly professional and always ready to provide support, making collaboration with them straightforward and productive.
“We began the cooperation with the Things solver team couple a of years ago, after thorough analysis with whom we want to make our business smart wise. As of then, we have expanded our cooperation in all three countries (Austria, Switzerland and Germany) and the first results have become visible in two months. Planning our sales and retention strategies become an interesting field to expand our strategies through Things Solver Suite.
Beginning with smooth onboarding from Things Solver sales guys, through sharing the context of our data with clever and thorough data analysts, I may say that we have become satisfied and much smarter Things Solver clients. Every day, in every respect, we are progressing more and more Together!”
“Partnering with Things Solver has completely changed the game for us, turning us from a traditional Telecom into a data-powered company that really gets our customers and makes smarter business moves. With their AI skills and cloud data lake technical implementation support, we can try out new ideas fast in the hyperscaler environment and see results right away.
Working with Things Solver means we don’t just understand our customers better; we’re also ahead of the curve with best practices and fresh ideas – because they’ve always got our back with guidance and support, in a very easy-going atmosphere!”
“Working with Things Solver empowered us to start transforming our business from being a marketing platform to a data-driven organization that utilizes data to build up customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all before mentioned – working with you guys brings so much fun and joy!”
“Collaboration with Thing Solver is a comprehensive journey which leads from discovery to delivery. Their rapid adoption of the latest market trends and receptiveness to our needs, combined with friendly conversation, brought us added value in a relevant business context. Keep it up!”
Frequently Asked Questions
Find answers to the most common questions you may have.
How does Profile Studio improve the user experience?
By using detailed user profiles, Profile Studio allows for the personalization of offers and recommendations, leading to the offering of desired products and services for each user. This increases user satisfaction and loyalty to the brand.
Are user data secure with Profile Studio?
Yes, Profile Studio uses advanced security protocols to ensure that all user data is protected and processed in accordance with applicable privacy laws.
How can Profile Studio help reduce customer churn?
Profile Studio enables the creation of personalized strategies for user retention based on their behavior, interests, and engagement. Through personalized offers and targeting at-risk users, you can effectively reduce churn and increase loyalty.
How does Profile Studio help with product recommendations?
Profile Studio analyzes user behavior data and creates unique user profiles that enable personalized product recommendations. This way, you can offer users exactly the products and services that match their needs and interests.
Who can use Profile Studio?
Profile Studio is ideal for companies and brands that want to improve the user experience, increase loyalty, and enhance marketing campaigns through personalized offers. It is used in various industries, from e-commerce to services. No prior programming knowledge is required to use Profile Studio.