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Segment Builder
The key to custom and powerful marketing strategies
In the world of digital marketing, personalization is the key to success. But how can you ensure that your campaign is targeted at the right audience?
The answer is simple – Solver Segment Builder.
Solver Segment Builder is a feature of Segmentation Studio. It’s a powerful tool that enables companies to precisely target their customers.
Segment Builder – the key to unlocking the full potential of your marketing and sales strategies.
Build a segment in just a few minutes
Segment Builder is a sophisticated segmentation tool that allows you to group your visitors, prospects, and customers based on specific criteria quickly and easily.
For example, if you sell household appliances, with Solver Segment Builder, you can identify all customers who bought vacuum cleaners in the last six months and offer them vacuum bags.
If you’re a bank, you can, for example, segment all your clients who recently overdrew their accounts and offer them short-term cash loans.
Sounds simple, right? It’s even easier to implement.
Create segments using over 100 filters
The Segment Builder functionality within Solver Segmentation Studio allows users to create detailed customer segments by applying more than 100 filters. These filters are categorized into three main groups:
- Basic filters,
- Behavioral filters, and
- Advanced filters.
They include demographic, geographic, and purchasing behaviors.
Target the right audience
With Segment Builder, you can create specific groups of visitors, prospects, and customers who share certain characteristics or behaviors. Create a segment and target all those who abandoned their carts without completing the purchase with a special offer that will encourage them to return and finish their purchase.
Instead of sending generalized offers to all users, with Segment Builder, you can create tailored messages for each segment, which ultimately leads to the end goal – sales.
Make your customers loyal
Segment Builder has the ability to segment in an omnichannel approach. This means that you can equally create segments of customers, prospects, and visitors.
By using personalized campaigns, you also increase customer loyalty. When a customer receives messages and offers that match their interests, they will be satisfied, and the likelihood of them returning to your brand and services increases.
Testimonials
“As a long-time client and a partner of ThingSolvers, I’ve always been impressed by their practical solutions-driven spirit and mindset, combined with deep expertise in data analytics & data management.
What I truly believe sets them apart is their strong commitment to collaboration, paired with a no-nonsense approach—a combination that makes even the most challenging projects manageable.”
“Anticipating customer behavior and creating strong loyalty programs are no longer future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which helps us to understand our customer’s behavior and provide them the best possible service.”
Our online shop, www.gbs.rs, has been using the Solver AI Suite service from Things Solver for several years, and we are extremely satisfied with the results their AI search tool delivers. Thanks to this solution, our shop’s users can easily and quickly find products that the AI algorithm recommends based on personalization, as well as products that best suit their needs, significantly contributing to their satisfaction and making the shopping experience seamless.
We would also like to highlight the professionalism and kindness of the Things Solver team, who are always ready to collaborate and quickly adapt the tool to our specific needs. Every personalization and additional service has been implemented efficiently and within the agreed timelines, which is of great importance to us.
Golden Beauty Shop is an online shop where customers can find a wide range of decorative cosmetics from the Golden Rose brand, hair dyes from Elea, MM Beauty, and Miss Magic brands, as well as hair and hand care products from the Aroma brand. With the support of Things Solver, our team is able to deliver the top-notch customer experience our shoppers expect and deserve.
Things Solver has become an essential part of our operations at Gigatron, enabling us to make informed and faster decisions. Their advanced solutions for analyzing website visitor behavior, advanced segmentation, and customer profiling have significantly improved our operational processes, particularly in optimizing sales strategies.
Thanks to Things Solver, we have been able to identify key trends, personalize offers, and enhance team efficiency. Their team is highly professional and always ready to provide support, making collaboration with them straightforward and productive.
“We began the cooperation with the Things solver team couple a of years ago, after thorough analysis with whom we want to make our business smart wise. As of then, we have expanded our cooperation in all three countries (Austria, Switzerland and Germany) and the first results have become visible in two months. Planning our sales and retention strategies become an interesting field to expand our strategies through Things Solver Suite.
Beginning with smooth onboarding from Things Solver sales guys, through sharing the context of our data with clever and thorough data analysts, I may say that we have become satisfied and much smarter Things Solver clients. Every day, in every respect, we are progressing more and more Together!”
“Partnering with Things Solver has completely changed the game for us, turning us from a traditional Telecom into a data-powered company that really gets our customers and makes smarter business moves. With their AI skills and cloud data lake technical implementation support, we can try out new ideas fast in the hyperscaler environment and see results right away.
Working with Things Solver means we don’t just understand our customers better; we’re also ahead of the curve with best practices and fresh ideas – because they’ve always got our back with guidance and support, in a very easy-going atmosphere!”
“Working with Things Solver empowered us to start transforming our business from being a marketing platform to a data-driven organization that utilizes data to build up customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all before mentioned – working with you guys brings so much fun and joy!”
“Collaboration with Thing Solver is a comprehensive journey which leads from discovery to delivery. Their rapid adoption of the latest market trends and receptiveness to our needs, combined with friendly conversation, brought us added value in a relevant business context. Keep it up!”
Frequently Asked Questions
Find answers to the most common questions you may have.
How do I create a new segment?
After assigning a name to the segment you are creating, the next step is to select the database you want to segment.
The following step involves selecting the attributes and filters whose role is to segment the chosen database. The three main groups of filters that will help you in data selection are:
- Basic,
- Advanced, and
- Behavioral.
Can segments be updated?
Once the filters are selected, the next step involves deciding whether you want your created segment to be static or dynamic:
- A static segment involves the persistence of data according to certain predetermined parameters.
- A dynamic segment involves the variability of data according to predetermined parameters.
If you choose the dynamic segment type, the user base will change and update until you use it.
Can I save and reuse the segments I’ve created?
Yes, Segment Builder allows you to save created segments so that you can reuse them in different campaigns or analyses later. Saved segments can also be modified as needed.
Don’t waste time and resources on campaigns that don’t deliver results. Leverage the power of Segment Builder to precisely target your audience, personalize your messages, and maximize your return on investment.