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Unified Profiles
Get a 360 – view of your customer
Unified Profiles allow you to consolidate user data from different sources into one centralized profile. This way, your company gains a complete and accurate insight into user behavior, preferences, and needs, enabling you to provide personalized service at every step.
Create a comprehensive profile for each user to improve the user experience and increase conversions.
Gain complete insight into your customers' behavior and needs
Let's say you are a company selling sports equipment, collecting user data from various channels—online store, social media interactions, mobile app. If all this data is stored in different places, you won't have a clear view of the complete customer journey when creating campaigns, whether it's a visitor, customer, potential client, or subscriber.
As a result, these fragmented data collections will lead to general campaigns that do not meet the actual needs and desires of users, directly reducing conversions.
With Unified Profiles, your company will:
• Increase revenue,
• Reduce costs,
• Improve decision-making regarding the promotion of the company, business, or brand, and
• Be able to provide a personalized experience for its clients.
By using Unified Profiles, your customers will never again receive a coupon for cat litter if they've never owned a cat, they will no longer get a request to fill out a review for a product they've just returned, or a gift coupon for a product they've just purchased.
Simply put, a Unified Profile is a kind of record that provides a comprehensive overview of your users (visitors, customers, potential clients, and subscribers) based on every interaction—online or offline—they have with your company or brand.
Testimonials
“As a long-time client and a partner of ThingSolvers, I’ve always been impressed by their practical solutions-driven spirit and mindset, combined with deep expertise in data analytics & data management.
What I truly believe sets them apart is their strong commitment to collaboration, paired with a no-nonsense approach—a combination that makes even the most challenging projects manageable.”
“Anticipating customer behavior and creating strong loyalty programs are no longer future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which helps us to understand our customer’s behavior and provide them the best possible service.”
Our online shop, www.gbs.rs, has been using the Solver AI Suite service from Things Solver for several years, and we are extremely satisfied with the results their AI search tool delivers. Thanks to this solution, our shop’s users can easily and quickly find products that the AI algorithm recommends based on personalization, as well as products that best suit their needs, significantly contributing to their satisfaction and making the shopping experience seamless.
We would also like to highlight the professionalism and kindness of the Things Solver team, who are always ready to collaborate and quickly adapt the tool to our specific needs. Every personalization and additional service has been implemented efficiently and within the agreed timelines, which is of great importance to us.
Golden Beauty Shop is an online shop where customers can find a wide range of decorative cosmetics from the Golden Rose brand, hair dyes from Elea, MM Beauty, and Miss Magic brands, as well as hair and hand care products from the Aroma brand. With the support of Things Solver, our team is able to deliver the top-notch customer experience our shoppers expect and deserve.
Things Solver has become an essential part of our operations at Gigatron, enabling us to make informed and faster decisions. Their advanced solutions for analyzing website visitor behavior, advanced segmentation, and customer profiling have significantly improved our operational processes, particularly in optimizing sales strategies.
Thanks to Things Solver, we have been able to identify key trends, personalize offers, and enhance team efficiency. Their team is highly professional and always ready to provide support, making collaboration with them straightforward and productive.
“We began the cooperation with the Things solver team couple a of years ago, after thorough analysis with whom we want to make our business smart wise. As of then, we have expanded our cooperation in all three countries (Austria, Switzerland and Germany) and the first results have become visible in two months. Planning our sales and retention strategies become an interesting field to expand our strategies through Things Solver Suite.
Beginning with smooth onboarding from Things Solver sales guys, through sharing the context of our data with clever and thorough data analysts, I may say that we have become satisfied and much smarter Things Solver clients. Every day, in every respect, we are progressing more and more Together!”
“Partnering with Things Solver has completely changed the game for us, turning us from a traditional Telecom into a data-powered company that really gets our customers and makes smarter business moves. With their AI skills and cloud data lake technical implementation support, we can try out new ideas fast in the hyperscaler environment and see results right away.
Working with Things Solver means we don’t just understand our customers better; we’re also ahead of the curve with best practices and fresh ideas – because they’ve always got our back with guidance and support, in a very easy-going atmosphere!”
“Working with Things Solver empowered us to start transforming our business from being a marketing platform to a data-driven organization that utilizes data to build up customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all before mentioned – working with you guys brings so much fun and joy!”
“Collaboration with Thing Solver is a comprehensive journey which leads from discovery to delivery. Their rapid adoption of the latest market trends and receptiveness to our needs, combined with friendly conversation, brought us added value in a relevant business context. Keep it up!”
Frequently Asked Questions
Find answers to the most common questions you may have.
What’s the difference between visitors, prospects, and customers?
These terms refer to the stage they are in the buying process. Visitors are people who have only visited your website. Prospects show more interest in purchasing or a service—they may leave their phone number or email. A customer is someone who has already purchased a product or service through your site.
How can Unified Profiles help my business?
Unified Profiles help your business by centralizing user data, enabling better personalization of offers, targeting marketing campaigns, and optimizing the user experience, all of which can increase sales and user engagement.
How does Unified Profiles collect data?
Our system automatically integrates data from different sources such as your website, apps, CRM platforms, email marketing systems, and other relevant channels, creating a unified profile for each user.
Is the implementation of Unified Profiles complicated?
No, implementation is very simple. Our tool easily integrates with existing systems without the need for extensive technical knowledge or additional resources.
What types of data can be integrated into Unified Profiles?
Unified Profiles can integrate various types of data, including demographic information, user behavior on the web, preferences, purchase history, social media activities, interactions through email campaigns, and other relevant information.
How long does it take to see the results from using Unified Profiles?
Results depend on the amount of data you collect, but many companies start to see improvements in user targeting and conversions within the first few months after implementation.
Do Unified Profiles work for small businesses?
Yes, absolutely. Unified Profiles are scalable and adaptable for companies of all sizes. Whether you are a small business or a large corporation, our tool allows you to effectively manage user data and provide personalized offers and services based on that data.