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How to boost online sales this holiday season with a personalized shopping experience

Posted on 07. 11. 2025.29. 10. 2025.

The holiday season is the most crucial period for retailers. Besides high sales volume, it is also an opportunity to leave a lasting impression on your customers who may return throughout the year. With Black Friday already behind, you should …

Clean, clear, and connected: Explaining Data Deduplication and Entity Resolution

Posted on 29. 05. 2023.15. 09. 2023.

In today’s data-driven business landscape, effective Master Data Management is key. The amount of data enterprises generate and collect is growing at unprecedented speed. Everyone agrees that data can deliver the edge a business needs to be successful. However, the …

How retail businesses can use AI to boost revenue

Posted on 06. 03. 2023.19. 09. 2023.

Retail organizations worldwide are increasingly seeking to understand how AI is transforming the industry. One thing is for sure – to stay competitive in today’s market, retail businesses must carefully focus on consumers, prioritizing profit and (labor) productivity. This is …

AI in eCommerce: What is it and how does it work?

Posted on 06. 03. 2023.19. 10. 2023.

Here you are, reading this article – most likely because some AI-powered algorithm made it available for you based on your search and other information it might have on you. I know this sounds a bit scary. And the truth …

How AI improves customer loyalty through personalization

Posted on 06. 03. 2023.09. 10. 2023.

In today’s highly competitive business environment, companies must do everything to build and maintain customer loyalty. One of the most effective ways to achieve this is through personalization – which leverages customer data and technology to deliver unique, tailored experiences …

Personalization 2.0: From starter-packs to AI-powered recommenders

Posted on 02. 03. 2023.23. 11. 2023.

In the current business landscape, there is an incredible need to stay competitive, increase conversion rates, boost loyalty programs, and improve customer experience during shopping. This is why recommenders have become an integral part of data-driven strategies. Depending on your …

Mastering data-driven personalization

Posted on 28. 02. 2023.23. 10. 2023.

Data-driven personalization is a critical aspect of any successful retail or e-commerce strategy. By tailoring your messages, offers, and product recommendations to each customer’s unique interests and preferences, you can create a more engaging and meaningful experience that drives loyalty …