Third-party cookies have been behind the success of digital ads since the mid-1990s. They have been helping us show ads that match people’s interests by sharing info about what they do online. This was working great until people started worrying …
Third-party cookies: Why is Google removing them and what does it mean?
The difference between CDPs and CRMs
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In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …
Integrating recommenders with existing marketing tech stacks
Choosing the right recommender: A buyer’s guide for businesses
Revolutionizing Customer Experience with Automation
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Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …