As consumer expectations constantly evolve, your personalization efforts must evolve too. Enter hyper-personalization — a trend that goes beyond basic customization and has recently gained significant traction. Stay with us as we define hyper-personalization, explore its benefits, and go through …
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Prioritizing customer experience is essential for business success in both retail and e-commerce. Recent studies show that companies that prioritize customer-centric strategies beat their rivals by an astounding 80%. In response to the constantly changing customer demands, the MarTech landscape …