If you’re actively trying to improve your marketing efforts and improve the way your customers interact with your brand, you’ve come to the right place!   In this blog post, we’ll discuss two big concepts — recommenders and CRMs. Let’s remind …

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Do you know that there are several types of recommenders you can use to additionally personalize your customer’s experience? Simple personalization methods are no longer enough and we all know it.   Before we tell you how you can come up …

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As consumer expectations constantly evolve, your personalization efforts must evolve too.  Enter hyper-personalization — a trend that goes beyond basic customization and has recently gained significant traction.  Stay with us as we define hyper-personalization, explore its benefits, and go through …

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As you probably already know, the sales funnel plays a critical role in guiding potential customers from initial awareness to final conversion.   However, its role isn’t just about pushing products — it’s about understanding and meeting customer needs at every …

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In the past, we used to get recommendations from people we know, like our friends or family members. Sometimes even from salespeople.   Recommendations are a precious tool that can boost sales and drive revenue, but only when used right.   …

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You’re at that point where you know a lot about your target audience. For the past few months, you’ve worked hard to adjust your website according to what you’ve learned about them, having all their preferences and interests in mind.   …

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