As you probably already know, the sales funnel plays a critical role in guiding potential customers from initial awareness to final conversion.   However, its role isn’t just about pushing products — it’s about understanding and meeting customer needs at every …

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In the past, we used to get recommendations from people we know, like our friends or family members. Sometimes even from salespeople.   Recommendations are a precious tool that can boost sales and drive revenue, but only when used right.   …

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You’re at that point where you know a lot about your target audience. For the past few months, you’ve worked hard to adjust your website according to what you’ve learned about them, having all their preferences and interests in mind.   …

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Prioritizing customer experience is essential for business success in both retail and e-commerce. Recent studies show that companies that prioritize customer-centric strategies beat their rivals by an astounding 80%.    In response to the constantly changing customer demands, the MarTech landscape …

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Third-party cookies have been behind the success of digital ads since the mid-1990s.   They have been helping us show ads that match people’s interests by sharing info about what they do online.  This was working great until people started worrying …

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For more than 2 decades, third-party cookies have been an essential tool in the digital advertising industry.   Businesses have used them primarily for tracking users’ online activities so they can better target their ads and personalize the content for them …

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