@things-solver The financial industry is undergoing a digital revolution, with traditional methods of banking being replaced by faster, more efficient, and customer-friendly solutions. Among the latest innovations in this space is conversational banking. But what exactly is conversational banking, and …
Optimizing customer engagement: How to integrate Customer Data Platforms (CDPs) with Marketing Automation Platforms (MAPs)
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Prioritizing customer experience is essential for business success in both retail and e-commerce. Recent studies show that companies that prioritize customer-centric strategies beat their rivals by an astounding 80%. In response to the constantly changing customer demands, the MarTech landscape …
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The difference between CDPs and CRMs
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In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …