Lookalike
Expand the reach of your campaign, reach new users
Harness the power of information – optimize your marketing campaigns and maximize your return on investment.
With Lookalike CDP functionality, you get:
Precise targeting of potential customers or users
Optimization of marketing campaign resources
Improved conversion rates
Discover how Lookalike model can help you quickly and efficiently expand your audience and reach new users who show interest in your offerings.
It’s enough for them just to look alike
Lookalike segmentation is a sophisticated yet simple tool that allows you to identify and target new users who share similar characteristics with your existing customer base or a specific target group.
For example, if you sell sports equipment and want to increase the sales of your new running gear line, and you already have a database of customers who have previously bought running shoes and other equipment, then your job is halfway done. This is where Lookalike CDP functionality comes in. Based on selected attributes, it will find potential users who are similar to the existing ones but have not yet visited your website or made a purchase.
Solver Lookalike is useful for expanding the customer base without compromising the conversation rate.
Lookalike Segmentation, Choosing the right Profiles/Customer is key
Reaching new users has never been easier.
In the entire process, the first step is to name the new segment and determine the source, the database upon which the new lookalike segment will be built.
You can also pull data from other databases.
In the next phase, you set the parameters for finding the most suitable lookalike profiles. You choose the attributes based on which the similarity between profiles will be measured. By adding a list of attributes, the user base expands.
Attributes can include demographic data, interests, behaviors, habits of customers and users, etc.
Scale your target segment smartly
The size of the output segment is essential for building your marketing campaign, so it’s important to define its size properly.
By defining a smaller output segment, you’ll have a closer match with the original profiles.
By defining a larger output segment, you’ll get more potential users or customers with whom you can experiment.
Using this tool will significantly improve your marketing strategies, ensuring better business results.
Testimonials
“As a long-time client and a partner of ThingSolvers, I’ve always been impressed by their practical solutions-driven spirit and mindset, combined with deep expertise in data analytics & data management.
What I truly believe sets them apart is their strong commitment to collaboration, paired with a no-nonsense approach—a combination that makes even the most challenging projects manageable.”
“Anticipating customer behavior and creating strong loyalty programs are no longer future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which helps us to understand our customer’s behavior and provide them the best possible service.”
Our online shop, www.gbs.rs, has been using the Solver AI Suite service from Things Solver for several years, and we are extremely satisfied with the results their AI search tool delivers. Thanks to this solution, our shop’s users can easily and quickly find products that the AI algorithm recommends based on personalization, as well as products that best suit their needs, significantly contributing to their satisfaction and making the shopping experience seamless.
We would also like to highlight the professionalism and kindness of the Things Solver team, who are always ready to collaborate and quickly adapt the tool to our specific needs. Every personalization and additional service has been implemented efficiently and within the agreed timelines, which is of great importance to us.
Golden Beauty Shop is an online shop where customers can find a wide range of decorative cosmetics from the Golden Rose brand, hair dyes from Elea, MM Beauty, and Miss Magic brands, as well as hair and hand care products from the Aroma brand. With the support of Things Solver, our team is able to deliver the top-notch customer experience our shoppers expect and deserve.
Things Solver has become an essential part of our operations at Gigatron, enabling us to make informed and faster decisions. Their advanced solutions for analyzing website visitor behavior, advanced segmentation, and customer profiling have significantly improved our operational processes, particularly in optimizing sales strategies.
Thanks to Things Solver, we have been able to identify key trends, personalize offers, and enhance team efficiency. Their team is highly professional and always ready to provide support, making collaboration with them straightforward and productive.
“We began the cooperation with the Things solver team couple a of years ago, after thorough analysis with whom we want to make our business smart wise. As of then, we have expanded our cooperation in all three countries (Austria, Switzerland and Germany) and the first results have become visible in two months. Planning our sales and retention strategies become an interesting field to expand our strategies through Things Solver Suite.
Beginning with smooth onboarding from Things Solver sales guys, through sharing the context of our data with clever and thorough data analysts, I may say that we have become satisfied and much smarter Things Solver clients. Every day, in every respect, we are progressing more and more Together!”
“Partnering with Things Solver has completely changed the game for us, turning us from a traditional Telecom into a data-powered company that really gets our customers and makes smarter business moves. With their AI skills and cloud data lake technical implementation support, we can try out new ideas fast in the hyperscaler environment and see results right away.
Working with Things Solver means we don’t just understand our customers better; we’re also ahead of the curve with best practices and fresh ideas – because they’ve always got our back with guidance and support, in a very easy-going atmosphere!”
“Working with Things Solver empowered us to start transforming our business from being a marketing platform to a data-driven organization that utilizes data to build up customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all before mentioned – working with you guys brings so much fun and joy!”
“Collaboration with Thing Solver is a comprehensive journey which leads from discovery to delivery. Their rapid adoption of the latest market trends and receptiveness to our needs, combined with friendly conversation, brought us added value in a relevant business context. Keep it up!”
Discover how Lookalike model can help you quickly and efficiently expand your audience and reach new users who show interest in your offerings.
Frequently Asked Questions
Find answers to the most common questions you may have.
Is booking a demo charged?
No, booking is completely free, and you don’t need a credit card to schedule it.
Do I need prior programming knowledge to use Lookalike?
No, absolutely no programming knowledge is required.
Is Lookalike segmentation suitable for any business?
Yes, Lookalike functionality can be beneficial for any business. You only need to have user data from those who already buy from you or use your services. The more data you have, the more efficient the targeting of potential clients will be.
Can I combine Lookalike with other features of Segmentation Studio?
Yes, of course. Lookalike Functionality is a feature of Segmentation Studio, and with the help of other features, you will get comprehensive guidelines on how to improve your future business strategies.
Is special software required to use Lookalike?
No, our tool is a cloud-based solution that does not require software installation.