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Mobile Push
Powerful tool for direct engagement
Reaching your customers in real time is crucial for marketing success, and mobile push notifications offer a unique advantage. These notifications enable businesses to deliver timely, highly personalized messages directly to users’ mobile devices.
Whether displayed on lock screens or as in-app alerts, mobile push notifications instantly capture attention and encourage swift action, making them an essential component in effective marketing strategies.
Maximize your marketing campaigns with mobile push notifications
How to Keep Users Interested and Engaged? Mobile Push is the perfect solution. Push notifications are highly visible, appearing directly on the user’s screen, often even when the device is locked. They contain short, personalized messages or exclusive offers that increase the chances of engagement. For example, notifications with important information about an upcoming discount or a personalized special offer will encourage users to quickly interact with the app or website.
Mobile Push is especially valuable because:
- Timely updates : For time-sensitive offers or flash sales, push notifications can instantly alert users, driving quick responses that benefit both the business and the user.
- Personalized marketing : Tailor notifications based on user behavior, preferences, and location, creating a more relevant, engaging experience.
- Enhanced engagement : Push notifications are direct and often have higher click-through rates compared to other channels like email, resulting in stronger customer interaction.
Why mobile push?
Real-time reach and high visibility
Push notifications deliver instant visibility, appearing on users’ lock screens or in their notification centers. With real-time reach, marketers can capitalize on peak engagement periods, like lunchtime or evenings, making push notifications more effective than traditional email campaigns.
Personalized user experience
Segment your audience and customize messages based on user behavior, such as previous purchases or browsing history. For instance, a user who added items to their cart without completing a purchase could receive a tailored notification with a discount offer. Location-based notifications also allow for hyper-targeted campaigns, such as alerts about store promotions when a user is nearby.
Drive immediate action
Push notifications encourage quick responses, especially when used for limited-time promotions or reminders. With calls to action like "Shop Now" or "Claim Your Discount," users are prompted to engage immediately, increasing conversion rates and boosting sales.
Cost-effective and highly trackable
Compared to other marketing methods, push notifications are budget-friendly while still allowing you to reach a wide audience. Plus, tracking metrics such as open rates, click-through rates, and conversions gives you valuable insights into user behavior and campaign effectiveness, enabling you to refine your strategy.
Re-engage and retain users
Push notifications can help re-engage inactive users by sending friendly reminders about new products, exclusive offers, or app updates. This keeps your brand top of mind and increases user retention rates, which is critical for long-term business growth.
Push notifications enhance user experiences
With high visibility and the ability to deliver personalized, real-time content, push notifications enhance user experiences and encourage immediate action, making them invaluable for businesses aiming to optimize their marketing campaigns. Implementing a well-crafted push notification strategy could be the key to transforming your user engagement and campaign performance.
Mobile Push notifications are more than just alerts – they are a powerful tool to drive engagement, improve retention, and boost conversions.
Testimonials
“As a long-time client and a partner of ThingSolvers, I’ve always been impressed by their practical solutions-driven spirit and mindset, combined with deep expertise in data analytics & data management.
What I truly believe sets them apart is their strong commitment to collaboration, paired with a no-nonsense approach—a combination that makes even the most challenging projects manageable.”
“Anticipating customer behavior and creating strong loyalty programs are no longer future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which helps us to understand our customer’s behavior and provide them the best possible service.”
Our online shop, www.gbs.rs, has been using the Solver AI Suite service from Things Solver for several years, and we are extremely satisfied with the results their AI search tool delivers. Thanks to this solution, our shop’s users can easily and quickly find products that the AI algorithm recommends based on personalization, as well as products that best suit their needs, significantly contributing to their satisfaction and making the shopping experience seamless.
We would also like to highlight the professionalism and kindness of the Things Solver team, who are always ready to collaborate and quickly adapt the tool to our specific needs. Every personalization and additional service has been implemented efficiently and within the agreed timelines, which is of great importance to us.
Golden Beauty Shop is an online shop where customers can find a wide range of decorative cosmetics from the Golden Rose brand, hair dyes from Elea, MM Beauty, and Miss Magic brands, as well as hair and hand care products from the Aroma brand. With the support of Things Solver, our team is able to deliver the top-notch customer experience our shoppers expect and deserve.
Things Solver has become an essential part of our operations at Gigatron, enabling us to make informed and faster decisions. Their advanced solutions for analyzing website visitor behavior, advanced segmentation, and customer profiling have significantly improved our operational processes, particularly in optimizing sales strategies.
Thanks to Things Solver, we have been able to identify key trends, personalize offers, and enhance team efficiency. Their team is highly professional and always ready to provide support, making collaboration with them straightforward and productive.
“We began the cooperation with the Things solver team couple a of years ago, after thorough analysis with whom we want to make our business smart wise. As of then, we have expanded our cooperation in all three countries (Austria, Switzerland and Germany) and the first results have become visible in two months. Planning our sales and retention strategies become an interesting field to expand our strategies through Things Solver Suite.
Beginning with smooth onboarding from Things Solver sales guys, through sharing the context of our data with clever and thorough data analysts, I may say that we have become satisfied and much smarter Things Solver clients. Every day, in every respect, we are progressing more and more Together!”
“Partnering with Things Solver has completely changed the game for us, turning us from a traditional Telecom into a data-powered company that really gets our customers and makes smarter business moves. With their AI skills and cloud data lake technical implementation support, we can try out new ideas fast in the hyperscaler environment and see results right away.
Working with Things Solver means we don’t just understand our customers better; we’re also ahead of the curve with best practices and fresh ideas – because they’ve always got our back with guidance and support, in a very easy-going atmosphere!”
“Working with Things Solver empowered us to start transforming our business from being a marketing platform to a data-driven organization that utilizes data to build up customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all before mentioned – working with you guys brings so much fun and joy!”
“Collaboration with Thing Solver is a comprehensive journey which leads from discovery to delivery. Their rapid adoption of the latest market trends and receptiveness to our needs, combined with friendly conversation, brought us added value in a relevant business context. Keep it up!”
Frequently Asked Questions
Find answers to the most common questions you may have.
What are mobile push notifications?
Mobile push notifications are short, clickable messages that businesses can send directly to a user’s mobile device, even if the user is not actively using an app. They appear on lock screens or as in-app alerts and are designed to capture attention quickly.
How do push notifications enhance user engagement?
Push notifications are highly visible and often have higher click-through rates compared to traditional marketing methods like email. They provide personalized, timely messages that encourage immediate action, increasing the likelihood of user interaction.
Why are push notifications considered more effective than email?
Push notifications deliver real-time reach and high visibility. They appear directly on a user's device, making them more likely to be seen and acted upon immediately, whereas emails may be overlooked or delayed in crowded inboxes.
Can I personalize push notifications for my audience?
Yes, push notifications can be customized based on user behavior, location, and preferences. For instance, you can tailor messages to users who abandoned their shopping cart or send location-based alerts about nearby store promotions.
How do push notifications help drive immediate action?
With strong calls to action like "Shop Now" or "Claim Your Discount," push notifications create a sense of urgency, prompting users to engage with your app or website immediately. This is especially effective for limited-time promotions.
Are push notifications cost-effective?
Yes, push notifications are budget-friendly compared to other marketing methods. They enable businesses to reach a large audience without high costs and provide valuable insights through trackable metrics like open rates and conversions.
Are push notifications suitable for all types of marketing campaigns?
Push notifications are particularly effective for campaigns that require immediate action or have a time-sensitive component, such as flash sales, event reminders, or personalized offers. They are a versatile tool that can complement other marketing strategies.