Upravljanje sadržajem

Vaš sadržaj, vaša strategija, vaš uspeh

Upravljanje sadržajem na vašem veb-sajtu nikada nije bilo lakše.

Naš Touchpoint Studio vam pruža moćne alate za prilagođavanje ponude proizvoda, bilo da želite da personalizaciju prepustite veštačkoj inteligenciji ili da kreirate sopstvenu strategiju sa pravilima prodaje.

Customer Hub

Ova jedinstvena vrsta fleksibilnosti omogućava vam da optimizujete korisničko iskustvo i postignete poslovne ciljeve na najefikasniji način.

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Preuzmite kontrolu nad svojim sadržajem

U velikoj onlajn prodavnici, korisnici su često zatrpani nepovezanim preporukama, što otežava pronalaženje relevantnih proizvoda. Na primer, korisnik koji pregledava pametne telefone vidi preporuke za kuhinjske uređaje ili odeću, što stvara frustraciju i povećava stopu napuštanja.

Upravljanje sadržajem pretvara svaki kutak vaše veb-stranice u priliku za podsticanje angažovanja i konverzija. Njegova svestranost omogućava preduzećima da:

  • Primene pametne preporuke koje pokreće AI za personalizovano korisničko iskustvo,
  • Kreiraju dinamičke sisteme preporuka za predloge proizvoda u realnom vremenu i

Koriste pravila prodaje da bi uskladili sadržaj sa sezonskim trendovima i poslovnim ciljevima.

Fokusirane i relevantne preporuke poboljšavaju korisničko iskustvo i povećavaju verovatnoću kupovine.

Efikasno upravljanje sadržajem uz Touchpoint Studio

Touchpoint Studio je moderno rešenje koje vam omogućava da kreirate i upravljate personalizovanim iskustvima za vaše klijente i kupce na svim digitalnim kanalima. Njegova primena povećava angažovanje korisnika, podstiče rast prodaje i gradi dugoročnu lojalnost.
Modeli preporuke igraju ključnu ulogu u isporuci personalizovanih ponuda kupcima. Oni pomažu u prilagođavanju relevantnih preporuka za svakog pojedinca ili u identifikaciji idealne publike za određene proizvode.
Personalizujte tok iskustva kupaca pomoću moćnih modela preporuka prilagođenih vašoj publici:

  • Preporuke zasnovane na istoriji,
  • Preporuke zasnovane na vremenu,
  • Preporuke zasnovane na korpi,
  • Preporuke zasnovane na zajednici i
  • Preporuke zasnovane na opisu.

PREPORUKE

“Anticipating customer behavior and creating vital loyalty programs are no longer the future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which allows us to understand our customer’s behavior and provide them the best possible service.“– Stefan Čvorović, Marketing Director, DIS
“Being innovative today is more challenging than ever before, but with partners like the Things Solver we are on the good track. This cooperation brought us both, innovation and fulfillment of our business goals. Expertise, precision, commitment, and a „will do“ attitude are just some of the terms which describe Things Solver. With them as our partners we are able to achieve everything that we imagine, and more.“– Natasa Radjenovic Zivanovic, CRM Department manager
“If you want really to see and understand your data Solvers crew is the right choice.
They are putting lights on the most hidden places giving you a whole new perspective on business and making your vision much more clear.“– Srdjan Grabovac, Business Development Manager, Planeta Sport
“Working with Things Solver empowered us to transform our business from being a marketing platform to a data-driven organization that utilizes data to build customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all beforementioned – working with you guys brings so much fun and joy!„
– Aleksandar Popović, Direktor razvoja, Super Kartica

Često postavljana pitanja

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Content Management ensures users see relevant recommendations instead of unrelated products. By implementing tools like Smart Recommendations, Recommender Systems, and Merchandising Rules, it streamlines the shopping journey, reducing frustration and increasing purchase likelihood.

Smart Recommendations use artificial intelligence to provide personalized product suggestions based on user behavior, preferences, and data insights, ensuring every user sees content relevant to them.

Merchandising Rules let you define criteria for displaying products, aligning them with seasonal trends, promotions, and business goals. This manual customization complements AI-driven recommendations to deliver a strategic mix of content.

Yes, Touchpoint Studio is designed to handle the complexities of large online stores. Its tools ensure that product recommendations are relevant and aligned with business objectives, reducing the bounce rate and improving customer satisfaction.

You can easily get started by booking a free demo. Our team will guide you through the process of setting up and optimizing Touchpoint Studio for your business needs.