Content Management

Your content, your strategy, your success

Managing the content on your site has never been easier.

Our Touchpoint Studio gives you powerful tools to customize your product offering, whether you want to leave personalization to artificial intelligence or create your own strategy with Merchandising Rules.

Customer Hub

This unique type of flexibility allows you to optimize the user experience and achieve business goals in the most efficient way.
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Take charge of your Content Management

In a large online store, users are often overwhelmed with unrelated recommendations, making it difficult to find relevant products. For example, a user browsing on smartphones sees recommendations for kitchen appliances or clothing, which creates frustration and increases the bounce rate.

Content Management transforms every corner of your website into an opportunity to drive engagement and conversions. Its versatility allows businesses to:

  • Implement Smart Recommendations powered by AI for personalized user experiences,
  • Create dynamic Recommender Systems for real-time product suggestions and

Use Merchandising Rules to align content with seasonal trends and business objectives.

Focused and relevant recommendations improve the user experience and increase the likelihood of purchase.

Effective Content Management with Touchpoint Studio

Touchpoint Studio is a modern solution that allows you to create and manage personalized experiences for your customers and clients across all digital channels. Its implementation enhances user engagement, drives sales growth, and builds long-term loyalty.

Recommender models play a crucial role in delivering personalized offers to customers. They help tailor relevant recommendations for each individual or identify the ideal audience for specific products.
Personalize your customer journey with powerful recommendation models tailored to your audience:

  • History-based Recommendations,
  • Time-based Recommendations,
  • Basket-based Recommendations,
  • Community-based Recommendations and
  • Description-Based Recommendations.

Testimonials

“Anticipating customer behavior and creating vital loyalty programs are no longer the future, but the present of modern retail business. Experienced, dedicated, and extremely open-minded professionals from the Things Solver team helped us to dig deeper into our customer database. They developed a powerful tool which allows us to understand our customer’s behavior and provide them the best possible service.“– Stefan Čvorović, Marketing Director, DIS
“Being innovative today is more challenging than ever before, but with partners like the Things Solver we are on the good track. This cooperation brought us both, innovation and fulfillment of our business goals. Expertise, precision, commitment, and a “will do” attitude are just some of the terms which describe Things Solver. With them as our partners we are able to achieve everything that we imagine, and more.“– Natasa Radjenovic Zivanovic, CRM Department manager
“If you want really to see and understand your data Solvers crew is the right choice.
They are putting lights on the most hidden places giving you a whole new perspective on business and making your vision much more clear.“– Srdjan Grabovac, Business Development Manager, Planeta Sport
“Working with Things Solver empowered us to transform our business from being a marketing platform to a data-driven organization that utilizes data to build customer relationships and make better business decisions. With Things Solver Suite you can test and learn quickly. Learn not only what your customers want, but also learn best practices in the business, because Things Solver guys won’t let you out in the dark. They are always there for us to support, advise and deliver! As important as all beforementioned – working with you guys brings so much fun and joy!“
– Aleksandar Popović, Direktor razvoja, Super Kartica

Frequently Asked Questions

Find answers to the most common questions you may have.

Content Management ensures users see relevant recommendations instead of unrelated products. By implementing tools like Smart Recommendations, Recommender Systems, and Merchandising Rules, it streamlines the shopping journey, reducing frustration and increasing purchase likelihood.

Smart Recommendations use artificial intelligence to provide personalized product suggestions based on user behavior, preferences, and data insights, ensuring every user sees content relevant to them.

Merchandising Rules let you define criteria for displaying products, aligning them with seasonal trends, promotions, and business goals. This manual customization complements AI-driven recommendations to deliver a strategic mix of content.

Yes, Touchpoint Studio is designed to handle the complexities of large online stores. Its tools ensure that product recommendations are relevant and aligned with business objectives, reducing the bounce rate and improving customer satisfaction.

You can easily get started by booking a free demo. Our team will guide you through the process of setting up and optimizing Touchpoint Studio for your business needs.