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Agentic AI will flop without these 5 data consolidation rules

Posted on 03. 04. 2025.

Agentic AI will transform industries, but with one important exception — without consolidated data, even the most sophisticated AI systems will fail. Consolidated data is not just a technical requirement; it is the foundation of an AI agent’s capability to …

Third-party cookies: Why is Google removing them and what does it mean?

Posted on 15. 04. 2024.20. 08. 2024.

For more than 2 decades, third-party cookies have been an essential tool in the digital advertising industry. Businesses have used them primarily for tracking users’ online activities so they can better target their ads and personalize the content for them …

The difference between CDPs and CRMs

Posted on 01. 04. 2024.28. 08. 2024.

In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …

Integrating recommenders with existing marketing tech stacks

Posted on 13. 03. 2024.13. 03. 2024.

As we’re writing this blog post, we’re also witnessing how power is transforming marketing and advertising. Among the many new things, artificial intelligence (AI) has emerged as a game-changer in the Marketing Technologies (MarTech Stack) landscape. Over the last …

Choosing the right recommender: A buyer’s guide for businesses

Posted on 11. 03. 2024.11. 03. 2024.

Choosing the right recommender system can make a world of difference for businesses. The right choice brings many benefits, including: Enhancing customer experience, Boosting revenue and Strengthening brand loyalty. So, how can you choose the right recommender for your business? …

Revolutionizing Customer Experience with Automation

Posted on 26. 02. 2024.27. 02. 2024.

Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …

Mastering Customer Data Management: A Comprehensive Guide

Posted on 23. 02. 2024.23. 02. 2024.

Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …