How to boost online sales this holiday season with a personalized shopping experience

07. 11. 2025.

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The holiday season is the most crucial period for retailers.

Besides high sales volume, it is also an opportunity to leave a lasting impression on your customers who may return throughout the year. With Black Friday already behind, you should focus on offering a personalized shopping experience for the upcoming holidays. This can set you apart in an aggressively competitive market.

Now, more than ever, personalization is no longer optional. With data-driven capabilities and insights about customers, you can craft unique, engaging shopping journeys. Personalization helps drive both satisfaction and online sales in a manner that yields immediate results while cultivating long-term loyalty.

With the holiday rush approaching slowly, let’s go over some useful strategies you can rely on to boost online sales for Christmas but also make sure your shoppers have a hyper-personalized experience.

Why is personalization essential for boosting online sales during the holidays?

Personalization is an absolute must for the upcoming holiday sales.

Done properly, it enhances the shopping experience by showing your shoppers they are special, important, and understood. According to some recent data, 71% of customers are frustrated when a shopping experience is impersonal.

If this holiday season you want to boost online sales and create a positive feeling around your brand, it would be great to create product suggestions, offers, and messaging that are customized to each unique shopper’s taste. Personalized experiences make holiday shopping more memorable, driving customers back for more throughout the season and well beyond.

Collecting meaningful data with Things Solver’s Segmentation Studio

Effective personalization requires insights into purchase history, browsing behaviors, and patterns of engagement. With this kind of data in your hand, you can anticipate just what every customer will need or want, whether that be gift suggestions or timely discounts.

For example, our Segmentation Studio allows you to collect all relevant customer-related data, enriched with AI-powered insights and advanced statistics.

Moreover, Segmentation Studio also includes a set of tools that will enable businesses to “play” with audiences. You can expand and merge customer segments or even build lookalike audiences that match key attributes. This lets brands go beyond one-size-fits-all messaging, create highly targeted dynamic audiences, and responds to the evolving behavior and preferences of the customers. By powering data insights to personalized holiday experiences via Segmentation Studio, you can drive stronger engagement, boost sales, and foster customer loyalty long after the holiday season.

If businesses have proper personalization tools in place, they can take these insights to action and create meaningful holiday experiences that help drive sales and foster customer loyalty long after the holiday thrill is gone.

Key personalization strategies to boost online sales this holiday season

With the holiday season, the e-commerce world becomes immensely competitive. This means that, to maximize sales, you have to stand out.

With this in mind, let’s go over some personalization strategies that can help you boost online sales during the holiday frenzy and give your webshop a high fly-by during this critical shopping period.

Customized product recommendations

Things Solver’s AI-based recommenders can make every customer’s shopping experience tailor-fit. They can analyze the customer’s preferences and previous purchases to offer a choice of products that best resonate with them for easier look-increased purchase chances of the same.

Personalized landing pages

Personalized landing pages make returning visitors feel special and elevate their shopping experience. Data-driven insights allow you to create special pages for each shopper, featuring holiday offers and product recommendations that match their browsing history, past purchases, or even their wish lists. This personal touch not only captures their attention but also reinforces their connection with your brand.

You could create a landing page, for example, which greets the returning customer by name and offers them special holiday discounts on items they’ve previously shown interest in.

Then, add gift suggestions or bundles that complement their buying behavior. With this, you create an integrated experience, ensure they become immersed in your offer, and complete their purchase.

These customized pages also provide the perfect avenue to display festive themes, seasonal collections, or limited-time offers, further setting the tone for holidays. Your customers feel identified and valued, which will help build trust and loyalty in them, paving the way for repeat visits to make more purchases during this holiday season and beyond.

Targeted campaigns: Email, SMS, and Viber

Boost your online sales and data-driven personalization with data-driven segmentation. Use Things Solver’s Segmentation Studio to craft highly targeted campaigns.

Segment your shoppers and send personalized them promotions, suggestions of a product, or holiday discounts via e-mail, SMS, or Viber. In this way, your message will surely reach the right audience at the right time.

Dynamic pricing and promotions

Dynamic pricing and promotion during the holiday season can make a big difference when it comes to turning the heads of shoppers towards being your loyal customer.

You can give special discounts for returning customers with data insights, which will make them feel special and encourage them to buy more. For instance, special deals can be provided to loyal shoppers, or price reductions can be personalized based on their purchase history.

Second, create urgency with time-sensitive promotions on trending or limited-stock products. A flash sale, countdown timer, or early-bird discounts can get shoppers who would otherwise vacillate to make fast purchasing decisions. These tactics not only boost online sales but create excitement and exclusivity around your brand for a stronger customer relationship.

Buy now, pay later (BNPL) options

Provide flexible payment solutions, such as BNPL options, for the holidays to make it easier for them to buy. This can include:

Offering the option to split payments,

Allowing customers to complete larger purchases or

Helping them buy items they wouldn’t otherwise purchase.

Highlight BNPL at checkout to increase conversions, boost online sales, and reduce cart abandonment by appealing to budget-conscious shoppers during the holiday season.

AI-Powered chat support

Integrating an AI-powered chatbot into your webshop can transform the way you interact with customers during the holiday rush, such as Black Friday or Christmas.

These virtual assistants are available 24/7 to provide real-time assistance, ensuring no question goes unanswered. Whether it’s:

Guiding customers through the purchasing process,

Recommending products based on their preferences, or

Providing holiday-specific information like shipping deadlines and gift-wrapping options,

Chatbots can significantly enhance the shopping experience and boost online sales.

By offering your webshop visitors personalized support, you don’t just prevent cart abandonment but also establish trust and ensure their satisfaction. This is what ultimately encourages them to come back for more.

Gift finder tools

A gift finder is a cool way to engage holiday shoppers and shortcut their selection process.

Such features prompt the user with a few speedy questions about their recipient, such as interests, age, or preferred categories, and instantly create product recommendations reflecting those preferences.

It’s important that you ensure that the recommendations are pinpoint accurate, highly relevant, and in tune with customer needs. This saves time for your busy shopper and, most importantly, it builds trust in their choice, increasing the likelihood of conversion and helping you boost online sales.

Bundled offers and upselling

Holiday shoppers are looking for special deals, and bundling is a great way to add value with increased cart size. Offer curated bundles that put complementary items together-such as a skincare set or tech accessories package-to incentivize the customer to buy more in one go.

You can additionally personalize upselling at checkout with things like “Complete the Look” or “You May Also Like” recommendations with different types of recommenders, like Things Solver’s similar products or related products recommenders. These strategies can raise the shopping experience to a whole new level and optimize profitability by encouraging customers to browse and buy items they may not have initially planned on.

Loyalty program integration

It’s the holiday season where you can effectively engage and reward your most loyal customers. Offer exclusive holiday rewards, additional points, or special holiday discounts to the loyalty members so that they feel valued and appreciated.

Using Things Solver Segmentation Studio, you will have information on high-value customers and can create custom offers targeted only at them.

For example, you can create personalized invitations to shop early or give them special, early access to sales. This not only incentivizes repeat purchases but also strengthens your relationship with loyal customers, ensuring they remain engaged long after the holidays.

Moreover, our AI-driven CLV filter can help you map the probable future spending of each customer, based on previous interactions and behavior patterns. This powerful filter will help you segment and prioritize high-value customers to make sure your holiday campaigns reach those who can bring in the most revenue for your brand.

Personalized shipping options

Shipping flexibility can be a real game-changer for holiday online sales.

Provide options to suit each and every customer’s preference, be it offering free shipping thresholds that match the customer’s average cart size or express shipping options for last-minute shoppers.

You can also include premium options, such as eco-friendly or gift-wrapped shipping options, for those customers who would enjoy that little extra touch. You can again rely on Things Solver’s tools to:

Analyze your customers’ behavior,

Design shipping offers that appeal to different segments, and

Make it ensure logistics become an arrow and not an obstacle in the busy holiday seasons.

Real-time recommendations for last-minute shoppers

The last days of the holiday shopping season are sure to have many last-minute purchases, and real-time recommendations will better convert these indecisive browsers into buyers.

Once again, recommenders can help you promptly adapt to the browsing behavior of your users and offer them suggestions for popular items in stock, featuring express delivery options.

To additionally speed up their decision-making, communicate how convenient it is to have speedier shipping or gift cards for ultimate flexibility. By pitting against the urgency of such shoppers, you would be making use of high-stakes sales opportunities and creating a very positive impression for a long time.

Abandoned cart reminders

Abandoned carts are a big missed opportunity, especially during the holidays when people’s minds are overwhelmed with choices. No need to panic, though!

You can recover these sales through targeted reminders that bring customers back to your webshop. Targeted emails, Viber messages, or SMS showing them what they left behind will do the trick, combined with real incentives such as free shipping or a limited-time discount.

To additionally boost these reminders, enhance them with Things Solver tools:

Offer items that are complementary in nature to what they have already purchased or,

Send out reminders to enable buyers to complete their purchases before it’s too late.

Engaging holiday shoppers beyond the holidays

The holiday might boost online sales, but its power lies in turning those seasonal shoppers into loyal, yearlong customers.

The post-holiday engagement is an opportunity to nurture these new relationships and maintain top-of-mind awareness even after festivities have died down.

Post-holiday season tactics could include:

Offering exclusive post-holiday offers, such as discounts on leftover inventory or early access to upcoming collections to incentivize repeat purchases.

Follow-up targeted campaigns either by email, SMS, or Viber to thank customers for holiday purchases, offering items that may complement their purchase or suggesting future deals based on their preferences.

Remember, the idea behind post-holiday engagement is to build meaningful connections, drive retention, and foster long-term loyalty. By maintaining this level of personalization, you can turn a holiday shopper into a lifelong advocate for your brand.

Ready to boost online sales?

The holiday season brings about a great opportunity to increase online sales and make long-lasting impressions through personalized shopping experiences. Using data-driven insights, you can develop tailored strategies for delightful customers, driving immediate revenue and fostering long-term loyalty.

Whether through dynamic product recommendations, real-time support, or engaging post-holiday follow-ups, personalization is what helps you stay ahead of the competition. Equipped with powerful personalization tools, you will be able to seamlessly apply all these strategies and more, making sure your brand is ready for the holiday rush and beyond.

Need help to boost online sales this holiday season?

We’re here to help you! Book a free demo today or email us at ai@thingsolver.com and let’s get things started.