In today’s highly competitive business environment, companies must do everything to build and maintain customer loyalty. One of the most effective ways to achieve this is through personalization – which leverages customer data and technology to deliver unique, tailored experiences …
Personalization 2.0: From starter-packs to AI-powered recommenders
Mastering data-driven personalization
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Data-driven personalization is a critical aspect of any successful retail or e-commerce strategy. By tailoring your messages, offers, and product recommendations to each customer’s unique interests and preferences, you can create a more engaging and meaningful experience that drives loyalty …
