In a (perhaps not so) surprising twist, Google has decided to keep third-party cookies in Chrome, abandoning its much-publicized plan to phase them out toward the end of 2024. This decision might mark a significant shift in the tech giant’s …
Revolutionizing Customer Experience with Automation
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Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …
Mastering Customer Data Management: A Comprehensive Guide
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Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …
Beyond Search: E-commerce Search Engine
How personalization engines are transforming your online experience
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Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …
