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Agentic AI will flop without these 5 data consolidation rules

Posted on 03. 04. 2025.

Agentic AI will transform industries, but with one important exception — without consolidated data, even the most sophisticated AI systems will fail. Consolidated data is not just a technical requirement; it is the foundation of an AI agent’s capability to …

Beyond Search: E-commerce Search Engine

Posted on 21. 02. 2024.21. 02. 2024.

An e-commerce search engine is a specialized search tool that helps online shoppers find the products they’re looking for within an e-commerce website’s product catalog. Unlike general-purpose search engines like Google, e-commerce search engines are designed to understand the unique …

How personalization engines are transforming your online experience

Posted on 19. 02. 2024.19. 02. 2024.

Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …

How to solve the cold start problem in recommender systems

Posted on 19. 01. 2024.

The cold start problem poses a conundrum for recommender systems when they encounter new users with no historical data or brand-new items with minimal interactions. Without a rich history of user behavior, how can these systems provide recommendations that truly …

What is a CDP? A guide to Customer Data Platforms

Posted on 09. 10. 2023.11. 10. 2023.

Customer Data Platforms (CDPs) have emerged as a pivotal technology in modern marketing and customer engagement. These platforms are designed to collect, unify, and analyze customer data from various sources to create a centralized and comprehensive view of individual customers. …

From clicks to conversions: AI strategies that can transform eCommerce

Posted on 12. 09. 2023.06. 10. 2023.

In the fast-paced digital landscape, eCommerce is continually evolving. This means businesses must work hard to unlock new avenues for growth and customer engagement. Amidst this transformative journey, Artificial Intelligence (AI) has emerged as a game-changing force, revolutionizing how online …

10 Tips for a more effective personalized Viber campaign

Posted on 20. 07. 2023.09. 10. 2023.

We live in a world of personalization where having a proper communication platform to deliver engaging and relevant messages to customers is paramount. Companies across the globe are fighting for dominance in their industries and niches, so making sure to …