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How to boost online sales this holiday season with a personalized shopping experience

Posted on 07. 11. 2025.29. 10. 2025.

The holiday season is the most crucial period for retailers. Besides high sales volume, it is also an opportunity to leave a lasting impression on your customers who may return throughout the year. With Black Friday already behind, you should …

How personalization engines are transforming your online experience

Posted on 19. 02. 2024.19. 02. 2024.

Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …

How to solve the cold start problem in recommender systems

Posted on 19. 01. 2024.

The cold start problem poses a conundrum for recommender systems when they encounter new users with no historical data or brand-new items with minimal interactions. Without a rich history of user behavior, how can these systems provide recommendations that truly …

What is a CDP? A guide to Customer Data Platforms

Posted on 09. 10. 2023.11. 10. 2023.

Customer Data Platforms (CDPs) have emerged as a pivotal technology in modern marketing and customer engagement. These platforms are designed to collect, unify, and analyze customer data from various sources to create a centralized and comprehensive view of individual customers. …

From clicks to conversions: AI strategies that can transform eCommerce

Posted on 12. 09. 2023.06. 10. 2023.

In the fast-paced digital landscape, eCommerce is continually evolving. This means businesses must work hard to unlock new avenues for growth and customer engagement. Amidst this transformative journey, Artificial Intelligence (AI) has emerged as a game-changing force, revolutionizing how online …

10 Tips for a more effective personalized Viber campaign

Posted on 20. 07. 2023.09. 10. 2023.

We live in a world of personalization where having a proper communication platform to deliver engaging and relevant messages to customers is paramount. Companies across the globe are fighting for dominance in their industries and niches, so making sure to …

Clean, clear, and connected: Explaining Data Deduplication and Entity Resolution

Posted on 29. 05. 2023.15. 09. 2023.

In today’s data-driven business landscape, effective Master Data Management is key. The amount of data enterprises generate and collect is growing at unprecedented speed. Everyone agrees that data can deliver the edge a business needs to be successful. However, the …