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Google to keep cookies in Chrome after all

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In a (perhaps not so) surprising twist, Google has decided to keep third-party cookies in Chrome, abandoning its much-publicized plan to phase them out toward the end of 2024.   This decision might mark a significant shift in the tech giant’s …

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Mastering data-driven personalization

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Data-driven personalization is a critical aspect of any successful retail or e-commerce strategy.  By tailoring your messages, offers, and product recommendations to each customer’s unique interests and preferences, you can create a more engaging and meaningful experience that drives loyalty …

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