Technology

Google to keep cookies in Chrome after all

Posted on 19. 02. 2025.19. 02. 2025.

In a (perhaps not so) surprising twist, Google has decided to keep third-party cookies in Chrome, abandoning its much-publicized plan to phase them out toward the end of 2024. This decision might mark a significant shift in the tech giant’s …

Recommenders and CRMs: A winning combination for boosting customer relationships and business growth

Posted on 08. 08. 2024.18. 03. 2025.

If you’re actively trying to improve your marketing efforts and improve the way your customers interact with your brand, you’ve come to the right place! In this blog post, we’ll discuss two big concepts — recommenders and CRMs. Let’s remind …

Smart recommender: Tailoring product suggestions with different types of recommenders

Posted on 05. 08. 2024.18. 03. 2025.

Do you know that there are several types of recommenders you can use to additionally personalize your customer’s experience? Simple personalization methods are no longer enough and we all know it. Before we tell you how you can come up …

Hyper-personalization: From data to exceptional customer experiences

Posted on 09. 07. 2024.14. 04. 2025.

@things-solver As consumer expectations constantly evolve, your personalization efforts must evolve too. Enter hyper-personalization — a trend that goes beyond basic customization and has recently gained significant traction. Stay with us as we define hyper-personalization, explore its benefits, and go …

Recommenders in banking sales funnel: Improving efficiency and conversion

Posted on 25. 06. 2024.18. 03. 2025.

As you probably already know, the sales funnel plays a critical role in guiding potential customers from initial awareness to final conversion. However, its role isn’t just about pushing products — it’s about understanding and meeting customer needs at every …

Recommenders in e-commerce: Key players in shaping the e-commerce sales funnel

Posted on 17. 06. 2024.18. 03. 2025.

In the past, we used to get recommendations from people we know, like our friends or family members. Sometimes even from salespeople. Recommendations are a precious tool that can boost sales and drive revenue, but only when used right. …

Webshop personalization: How to optimize your webshop for every shopper

Posted on 03. 06. 2024.20. 08. 2024.

You’re at that point where you know a lot about your target audience. For the past few months, you’ve worked hard to adjust your website according to what you’ve learned about them, having all their preferences and interests in mind. …

Optimizing customer engagement: How to integrate Customer Data Platforms (CDPs) with Marketing Automation Platforms (MAPs)

Posted on 17. 05. 2024.20. 08. 2024.

Prioritizing customer experience is essential for business success in both retail and e-commerce. Recent studies show that companies that prioritize customer-centric strategies beat their rivals by an astounding 80%. In response to the constantly changing customer demands, the MarTech landscape …

The post-cookie world: 7 tracking alternatives you should consider

Posted on 25. 04. 2024.20. 08. 2024.

Third-party cookies have been behind the success of digital ads since the mid-1990s. They have been helping us show ads that match people’s interests by sharing info about what they do online. This was working great until people started worrying …

Third-party cookies: Why is Google removing them and what does it mean?

Posted on 15. 04. 2024.20. 08. 2024.

For more than 2 decades, third-party cookies have been an essential tool in the digital advertising industry. Businesses have used them primarily for tracking users’ online activities so they can better target their ads and personalize the content for them …

The difference between CDPs and CRMs

Posted on 01. 04. 2024.28. 08. 2024.

In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …

Revolutionizing Customer Experience with Automation

Posted on 26. 02. 2024.27. 02. 2024.

Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …

Mastering Customer Data Management: A Comprehensive Guide

Posted on 23. 02. 2024.23. 02. 2024.

Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …

Beyond Search: E-commerce Search Engine

Posted on 21. 02. 2024.21. 02. 2024.

An e-commerce search engine is a specialized search tool that helps online shoppers find the products they’re looking for within an e-commerce website’s product catalog. Unlike general-purpose search engines like Google, e-commerce search engines are designed to understand the unique …

How personalization engines are transforming your online experience

Posted on 19. 02. 2024.19. 02. 2024.

Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …

How to solve the cold start problem in recommender systems

Posted on 19. 01. 2024.

The cold start problem poses a conundrum for recommender systems when they encounter new users with no historical data or brand-new items with minimal interactions. Without a rich history of user behavior, how can these systems provide recommendations that truly …

Clean, clear, and connected: Explaining Data Deduplication and Entity Resolution

Posted on 29. 05. 2023.15. 09. 2023.

In today’s data-driven business landscape, effective Master Data Management is key. The amount of data enterprises generate and collect is growing at unprecedented speed. Everyone agrees that data can deliver the edge a business needs to be successful. However, the …

AI in eCommerce: What is it and how does it work?

Posted on 06. 03. 2023.19. 10. 2023.

Here you are, reading this article – most likely because some AI-powered algorithm made it available for you based on your search and other information it might have on you. I know this sounds a bit scary. And the truth …

Mastering data-driven personalization

Posted on 28. 02. 2023.23. 10. 2023.

Data-driven personalization is a critical aspect of any successful retail or e-commerce strategy. By tailoring your messages, offers, and product recommendations to each customer’s unique interests and preferences, you can create a more engaging and meaningful experience that drives loyalty …

How to design a smart search box for your website

Posted on 31. 08. 2022.05. 12. 2023.

You have a great website and now you have to make sure those who browse it can easily find their way around. You know that people don’t have the time to read each and every page in search of what …

Our strategy for building products

Posted on 25. 05. 2021.16. 09. 2021.

When we started building our product, we focused on the Recommender engine and Segmentation. As a startup, we embraced agility and focus on the market. At the beginning of 2020, we decided that our product must become a reflection of …

How to combine Visual Search and IM

Posted on 14. 05. 2021.29. 09. 2023.

In this text we will try to briefly explain IM applications integration with Visual Search. You can read more about Visual Search implementation in our last blog post. Instant Messaging (IM) and Chatbots Among all other benefits, The Internet has …

A closer view on Data Science Delivery

Posted on 01. 03. 2021.09. 10. 2023.

According to Gartner, only 15% to 20% of data science projects get completed. Of those projects that did complete, CEOs say that only about 8% of them generate value. Despite these facts, data science is still considered as an opportunity …

How we improved efficiency by establishing a development process

Posted on 03. 02. 2021.16. 09. 2021.

In the field of software development, different teams have different approaches to how things are being done. When the team is small, introducing processes may be overwhelming, and the biggest challenge is to determine when is the right time to …

Introduction to recommender systems

Posted on 13. 01. 2021.31. 01. 2024.

Over the last few decades, recommender systems have gained prominence with the emergence of platforms like YouTube, Amazon, and Netflix. These algorithms play a pivotal role in suggesting relevant content for online users – from e-commerce product recommendations to personalized …

Streaming analytics in banking: How to start with Apache Flink and Kafka in 7 steps

Posted on 01. 12. 2020.01. 12. 2020.

In the previous text, we talked about the basics of streaming, what it means in theory, what are the advantages, disadvantages and mentioned some streaming tools. This text is more technical, and we will talk about Flink in general as …

How to model better recommendations in Covid time?

Posted on 27. 10. 2020.

Needs in the IT sector are constantly changing. After Coronavirus hit us unexpectedly, this is true, more than ever. In order to keep distance from each other, we were forced to limit all our activities that can’t be done online. …

Once you start with streaming, you go with the flow!

Posted on 14. 10. 2020.16. 10. 2020.

Data streaming has become very popular in the big data industry. It is used for processing large amounts of data from different sources which are continuously generated, in real-time. When we say “real-time” we need to understand that it can …

HOW TO START WITH DATA SCIENCE?

Posted on 16. 04. 2020.20. 09. 2023.

After participating in a meetup at the end of March, subjected “Data Science – what is it?”, a lot of people contacted me to send them some introductory materials to help them get started with learning. It took me a …

FRIDAY TALKS: FRIENDS OR FOES? Propensity to purchase vs. Survival analysis

Posted on 01. 06. 2019.19. 10. 2023.

Retail industry. In the glory of Data Science, it’s all about the data and tailor-made targeting. If you want to brag about it, you would say – I’ve got the unique, omni-channel, 360-something, that can perfectly model customer’s behaviour and …

Friday talks: The Holy Grail of Machine Learning

Posted on 30. 03. 2019.20. 09. 2023.

Pedro Domingos is a professor of computer science and engineering at the University of Washington. He is a winner of the SIGKDD Innovation Award, which FYI is the highest honor in Data Science. They say that approximately seven years is …

Friday talks: The dark horse of Isolation Forest

Posted on 26. 01. 2019.09. 10. 2023.

When dealing with anomalies in the data, there are lots of challenges that should be solved. We’ve already had a couple of articles regarding this topic, and if you haven’t already read it, I suggest you to take a look …

Time series Anomaly Detection using a Variational Autoencoder (VAE)

Posted on 16. 11. 2018.31. 07. 2020.

Why time series anomaly detection? Let’s say you are tracking a large number of business-related or technical KPIs (that may have seasonality and noise). It is in your interest to automatically isolate a time window for a single KPI …

Anomaly detection

Posted on 11. 01. 2018.26. 10. 2023.

The problem of anomaly detection is a very challenging problem often faced in data analysis. Whether it is about clustering, classification or some other machine learning problem, it is of great importance to identify anomalies and handle them in some …

Handling missing data

Posted on 31. 08. 2017.19. 10. 2023.

Hi, everyone. Although I planned for my next post to be about anomaly detection and their treatment, I faced some other type of problem that quickly escalated into huge issue affecting the modelling and results accuracy, and couldn’t resist to …