Articles by Andjela Culibrk

5 benefits of using recommender engines in retail banking

Posted on 17. 03. 2025.18. 03. 2025.

In today’s digital-first world, retail banking is not only about transactions anymore — it’s about delivering frictionless, personalized experiences. With big data and AI, banks can now get to know their customers better than ever. Consumers today want more than …

Retail and CDPs in 2025: What’s next?

Posted on 27. 02. 2025.

2025 promises to be a year when retail will finally see one of its biggest transformations. In fact, in one study, no less than 91% of retail executives declared AI to be the most transformational technology for the industry over …

Agentic AI and sales agents: The game-changing e-commerce trend for 2025

Posted on 19. 02. 2025.10. 03. 2025.

E-commerce is a space that is continuously in development, driven by ever-improving AI that allows for even more sophisticated and personalized customer experiences. Beyond this wave is a rise: agentic AI, a new frontier in technology that enables sales agents …

The real work starts after Black Friday: Year-round customer retention strategies

Posted on 19. 02. 2025.19. 02. 2025.

In the rush to prepare for Black Friday, businesses often focus on attracting as many new customers as possible. With deals, discounts, and marketing efforts reaching a fever pitch, the holiday season becomes a sprint toward single-day sales success. But …

Black Friday revenue boost: 10 best strategies powered by Things Solver

Posted on 19. 02. 2025.19. 02. 2025.

Black Friday is one of the greatest shopping events of the year. It is a perfect opportunity for businesses to attract consumer attention and drive revenues upwards. Due to the huge, sudden surge in consumers’ activities, you should prepare well …

Customer acquisition strategy: 8 best ways for attracting and converting more customers

Posted on 19. 02. 2025.19. 02. 2025.

Want to turn curious browsers into loyal customers? Crafting a rock-solid customer acquisition strategy might be the secret sauce to driving growth and keeping your sales pipeline buzzing. In this blog post, we’ll cut through the fluff to show you …

How to convert retail buyers into online shoppers

Posted on 19. 02. 2025.19. 02. 2025.

Looking back on the previous years, the COVID-19 pandemic in 2020 triggered a drastic shift in consumer behavior, forcing businesses to adapt rapidly to the new normal. Brick-and-mortar stores, once the cornerstone of retail, faced closures and restrictions, pushing even …

10 Tips to convert webshop visitors into loyal customers

Posted on 19. 02. 2025.19. 02. 2025.

Convert webshop visitors into loyal customers by capturing their interest from the moment they land on your website. Drawing visitors to your e-commerce website is crucial, but it’s just the first step. Once they’re there, you need to capture their …

Google to keep cookies in Chrome after all

Posted on 19. 02. 2025.19. 02. 2025.

In a (perhaps not so) surprising twist, Google has decided to keep third-party cookies in Chrome, abandoning its much-publicized plan to phase them out toward the end of 2024. This decision might mark a significant shift in the tech giant’s …

Recommenders and CRMs: A winning combination for boosting customer relationships and business growth

Posted on 08. 08. 2024.18. 03. 2025.

If you’re actively trying to improve your marketing efforts and improve the way your customers interact with your brand, you’ve come to the right place! In this blog post, we’ll discuss two big concepts — recommenders and CRMs. Let’s remind …

Smart recommender: Tailoring product suggestions with different types of recommenders

Posted on 05. 08. 2024.18. 03. 2025.

Do you know that there are several types of recommenders you can use to additionally personalize your customer’s experience? Simple personalization methods are no longer enough and we all know it. Before we tell you how you can come up …

Hyper-personalization: From data to exceptional customer experiences

Posted on 09. 07. 2024.14. 04. 2025.

@things-solver As consumer expectations constantly evolve, your personalization efforts must evolve too. Enter hyper-personalization — a trend that goes beyond basic customization and has recently gained significant traction. Stay with us as we define hyper-personalization, explore its benefits, and go …

Recommenders in banking sales funnel: Improving efficiency and conversion

Posted on 25. 06. 2024.18. 03. 2025.

As you probably already know, the sales funnel plays a critical role in guiding potential customers from initial awareness to final conversion. However, its role isn’t just about pushing products — it’s about understanding and meeting customer needs at every …

Recommenders in e-commerce: Key players in shaping the e-commerce sales funnel

Posted on 17. 06. 2024.18. 03. 2025.

In the past, we used to get recommendations from people we know, like our friends or family members. Sometimes even from salespeople. Recommendations are a precious tool that can boost sales and drive revenue, but only when used right. …

Webshop personalization: How to optimize your webshop for every shopper

Posted on 03. 06. 2024.20. 08. 2024.

You’re at that point where you know a lot about your target audience. For the past few months, you’ve worked hard to adjust your website according to what you’ve learned about them, having all their preferences and interests in mind. …

Optimizing customer engagement: How to integrate Customer Data Platforms (CDPs) with Marketing Automation Platforms (MAPs)

Posted on 17. 05. 2024.20. 08. 2024.

Prioritizing customer experience is essential for business success in both retail and e-commerce. Recent studies show that companies that prioritize customer-centric strategies beat their rivals by an astounding 80%. In response to the constantly changing customer demands, the MarTech landscape …

The post-cookie world: 7 tracking alternatives you should consider

Posted on 25. 04. 2024.20. 08. 2024.

Third-party cookies have been behind the success of digital ads since the mid-1990s. They have been helping us show ads that match people’s interests by sharing info about what they do online. This was working great until people started worrying …

Third-party cookies: Why is Google removing them and what does it mean?

Posted on 15. 04. 2024.20. 08. 2024.

For more than 2 decades, third-party cookies have been an essential tool in the digital advertising industry. Businesses have used them primarily for tracking users’ online activities so they can better target their ads and personalize the content for them …

The difference between CDPs and CRMs

Posted on 01. 04. 2024.28. 08. 2024.

In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …

Integrating recommenders with existing marketing tech stacks

Posted on 13. 03. 2024.13. 03. 2024.

As we’re writing this blog post, we’re also witnessing how power is transforming marketing and advertising. Among the many new things, artificial intelligence (AI) has emerged as a game-changer in the Marketing Technologies (MarTech Stack) landscape. Over the last …

Choosing the right recommender: A buyer’s guide for businesses

Posted on 11. 03. 2024.11. 03. 2024.

Choosing the right recommender system can make a world of difference for businesses. The right choice brings many benefits, including: Enhancing customer experience, Boosting revenue and Strengthening brand loyalty. So, how can you choose the right recommender for your business? …

Revolutionizing Customer Experience with Automation

Posted on 26. 02. 2024.27. 02. 2024.

Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …

Mastering Customer Data Management: A Comprehensive Guide

Posted on 23. 02. 2024.23. 02. 2024.

Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …

Beyond Search: E-commerce Search Engine

Posted on 21. 02. 2024.21. 02. 2024.

An e-commerce search engine is a specialized search tool that helps online shoppers find the products they’re looking for within an e-commerce website’s product catalog. Unlike general-purpose search engines like Google, e-commerce search engines are designed to understand the unique …

How personalization engines are transforming your online experience

Posted on 19. 02. 2024.19. 02. 2024.

Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …

How to solve the cold start problem in recommender systems

Posted on 19. 01. 2024.

The cold start problem poses a conundrum for recommender systems when they encounter new users with no historical data or brand-new items with minimal interactions. Without a rich history of user behavior, how can these systems provide recommendations that truly …

What is a CDP? A guide to Customer Data Platforms

Posted on 09. 10. 2023.11. 10. 2023.

Customer Data Platforms (CDPs) have emerged as a pivotal technology in modern marketing and customer engagement. These platforms are designed to collect, unify, and analyze customer data from various sources to create a centralized and comprehensive view of individual customers. …

From clicks to conversions: AI strategies that can transform eCommerce

Posted on 12. 09. 2023.06. 10. 2023.

In the fast-paced digital landscape, eCommerce is continually evolving. This means businesses must work hard to unlock new avenues for growth and customer engagement. Amidst this transformative journey, Artificial Intelligence (AI) has emerged as a game-changing force, revolutionizing how online …

10 Tips for a more effective personalized Viber campaign

Posted on 20. 07. 2023.09. 10. 2023.

We live in a world of personalization where having a proper communication platform to deliver engaging and relevant messages to customers is paramount. Companies across the globe are fighting for dominance in their industries and niches, so making sure to …

How to model better recommendations in Covid time?

Posted on 27. 10. 2020.

Needs in the IT sector are constantly changing. After Coronavirus hit us unexpectedly, this is true, more than ever. In order to keep distance from each other, we were forced to limit all our activities that can’t be done online. …

INTUITION vs. DATA

Posted on 02. 03. 2019.06. 08. 2020.

Our company – Things Solver, helps clients make better decisions by analyzing relevant data. During analysis of the data, we often notice significant differences between what our clients would intuitively decide and what their data tells them to do. One …