The financial industry is undergoing a digital revolution, with traditional methods of banking being replaced by faster, more efficient, and customer-friendly solutions. Among the latest innovations in this space is conversational banking. But what exactly is conversational banking, and why …
You’re running a business, constantly looking for ways to cut costs, boost efficiency, and increase revenue. But here’s the harsh truth, your company is bleeding money on slow decision-making, inefficient processes, and outdated automation that still needs human babysitting. Let’s …
Agentic AI will transform industries, but with one important exception — without consolidated data, even the most sophisticated AI systems will fail. Consolidated data is not just a technical requirement; it is the foundation of an AI agent’s capability to …
Let’s get this out of the way, banks aren’t exactly starving for data. Between core banking systems, CRM tools, mobile apps, KYC protocols, and marketing platforms, there’s no shortage of information. The real question is does any of it talk …
In today’s digital-first world, retail banking is not only about transactions anymore — it’s about delivering frictionless, personalized experiences. With big data and AI, banks can now get to know their customers better than ever. Consumers today want more than …
2025 promises to be a year when retail will finally see one of its biggest transformations. In fact, in one study, no less than 91% of retail executives declared AI to be the most transformational technology for the industry over …
E-commerce is a space that is continuously in development, driven by ever-improving AI that allows for even more sophisticated and personalized customer experiences. Beyond this wave is a rise: agentic AI, a new frontier in technology that enables sales agents …
In the rush to prepare for Black Friday, businesses often focus on attracting as many new customers as possible. With deals, discounts, and marketing efforts reaching a fever pitch, the holiday season becomes a sprint toward single-day sales success. But …
Black Friday is one of the greatest shopping events of the year. It is a perfect opportunity for businesses to attract consumer attention and drive revenues upwards. Due to the huge, sudden surge in consumers’ activities, you should prepare well …
Want to turn curious browsers into loyal customers? Crafting a rock-solid customer acquisition strategy might be the secret sauce to driving growth and keeping your sales pipeline buzzing. In this blog post, we’ll cut through the fluff to show you …
Looking back on the previous years, the COVID-19 pandemic in 2020 triggered a drastic shift in consumer behavior, forcing businesses to adapt rapidly to the new normal. Brick-and-mortar stores, once the cornerstone of retail, faced closures and restrictions, pushing even …
Convert webshop visitors into loyal customers by capturing their interest from the moment they land on your website. Drawing visitors to your e-commerce website is crucial, but it’s just the first step. Once they’re there, you need to capture their …
In a (perhaps not so) surprising twist, Google has decided to keep third-party cookies in Chrome, abandoning its much-publicized plan to phase them out toward the end of 2024. This decision might mark a significant shift in the tech giant’s …
If you’re actively trying to improve your marketing efforts and improve the way your customers interact with your brand, you’ve come to the right place! In this blog post, we’ll discuss two big concepts — recommenders and CRMs. Let’s remind …
Do you know that there are several types of recommenders you can use to additionally personalize your customer’s experience? Simple personalization methods are no longer enough and we all know it. Before we tell you how you can come up …
@things-solver As consumer expectations constantly evolve, your personalization efforts must evolve too. Enter hyper-personalization — a trend that goes beyond basic customization and has recently gained significant traction. Stay with us as we define hyper-personalization, explore its benefits, and go …
As you probably already know, the sales funnel plays a critical role in guiding potential customers from initial awareness to final conversion. However, its role isn’t just about pushing products — it’s about understanding and meeting customer needs at every …
In the past, we used to get recommendations from people we know, like our friends or family members. Sometimes even from salespeople. Recommendations are a precious tool that can boost sales and drive revenue, but only when used right. …
You’re at that point where you know a lot about your target audience. For the past few months, you’ve worked hard to adjust your website according to what you’ve learned about them, having all their preferences and interests in mind. …
Prioritizing customer experience is essential for business success in both retail and e-commerce. Recent studies show that companies that prioritize customer-centric strategies beat their rivals by an astounding 80%. In response to the constantly changing customer demands, the MarTech landscape …
Third-party cookies have been behind the success of digital ads since the mid-1990s. They have been helping us show ads that match people’s interests by sharing info about what they do online. This was working great until people started worrying …
For more than 2 decades, third-party cookies have been an essential tool in the digital advertising industry. Businesses have used them primarily for tracking users’ online activities so they can better target their ads and personalize the content for them …
In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …
As we’re writing this blog post, we’re also witnessing how power is transforming marketing and advertising. Among the many new things, artificial intelligence (AI) has emerged as a game-changer in the Marketing Technologies (MarTech Stack) landscape. Over the last …
Choosing the right recommender system can make a world of difference for businesses. The right choice brings many benefits, including: Enhancing customer experience, Boosting revenue and Strengthening brand loyalty. So, how can you choose the right recommender for your business? …
Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …
Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …
An e-commerce search engine is a specialized search tool that helps online shoppers find the products they’re looking for within an e-commerce website’s product catalog. Unlike general-purpose search engines like Google, e-commerce search engines are designed to understand the unique …
Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …
The cold start problem poses a conundrum for recommender systems when they encounter new users with no historical data or brand-new items with minimal interactions. Without a rich history of user behavior, how can these systems provide recommendations that truly …
Customer Data Platforms (CDPs) have emerged as a pivotal technology in modern marketing and customer engagement. These platforms are designed to collect, unify, and analyze customer data from various sources to create a centralized and comprehensive view of individual customers. …
In the fast-paced digital landscape, eCommerce is continually evolving. This means businesses must work hard to unlock new avenues for growth and customer engagement. Amidst this transformative journey, Artificial Intelligence (AI) has emerged as a game-changing force, revolutionizing how online …
We live in a world of personalization where having a proper communication platform to deliver engaging and relevant messages to customers is paramount. Companies across the globe are fighting for dominance in their industries and niches, so making sure to …
Needs in the IT sector are constantly changing. After Coronavirus hit us unexpectedly, this is true, more than ever. In order to keep distance from each other, we were forced to limit all our activities that can’t be done online. …
Our company – Things Solver, helps clients make better decisions by analyzing relevant data. During analysis of the data, we often notice significant differences between what our clients would intuitively decide and what their data tells them to do. One …
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