Business

Third-party cookies: Why is Google removing them and what does it mean?

Posted on 15. 04. 2024.

For more than 2 decades, third-party cookies have been an essential tool in the digital advertising industry. Businesses have used them primarily for tracking users’ online activities so they can better target their ads and personalize the content for them …

Choosing the right recommender: A buyer’s guide for businesses

Posted on 11. 03. 2024.17. 06. 2024.

Choosing the right recommender system can make a world of difference for businesses. The right choice brings many benefits, including: Enhancing customer experience, Boosting revenue and Strengthening brand loyalty. So, how can you choose the right recommender for your business? …

Revolutionizing Customer Experience with Automation

Posted on 26. 02. 2024.27. 02. 2024.

Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …

Mastering Customer Data Management: A Comprehensive Guide

Posted on 23. 02. 2024.23. 02. 2024.

Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …

Beyond Search: E-commerce Search Engine

Posted on 21. 02. 2024.21. 02. 2024.

An e-commerce search engine is a specialized search tool that helps online shoppers find the products they’re looking for within an e-commerce website’s product catalog. Unlike general-purpose search engines like Google, e-commerce search engines are designed to understand the unique …

How personalization engines are transforming your online experience

Posted on 19. 02. 2024.19. 02. 2024.

Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …

What is a CDP? A guide to Customer Data Platforms

Posted on 09. 10. 2023.11. 10. 2023.

Customer Data Platforms (CDPs) have emerged as a pivotal technology in modern marketing and customer engagement. These platforms are designed to collect, unify, and analyze customer data from various sources to create a centralized and comprehensive view of individual customers. …

From clicks to conversions: AI strategies that can transform eCommerce

Posted on 12. 09. 2023.17. 06. 2024.

In the fast-paced digital landscape, eCommerce is continually evolving. This means businesses must work hard to unlock new avenues for growth and customer engagement. Amidst this transformative journey, Artificial Intelligence (AI) has emerged as a game-changing force, revolutionizing how online …

10 Tips for a more effective personalized Viber campaign

Posted on 20. 07. 2023.09. 10. 2023.

We live in a world of personalization where having a proper communication platform to deliver engaging and relevant messages to customers is paramount. Companies across the globe are fighting for dominance in their industries and niches, so making sure to …

How retail businesses can use AI to boost revenue

Posted on 06. 03. 2023.19. 09. 2023.

Retail organizations worldwide are increasingly seeking to understand how AI is transforming the industry. One thing is for sure – to stay competitive in today’s market, retail businesses must carefully focus on consumers, prioritizing profit and (labor) productivity. This is …

AI in eCommerce: What is it and how does it work?

Posted on 06. 03. 2023.17. 06. 2024.

Here you are, reading this article – most likely because some AI-powered algorithm made it available for you based on your search and other information it might have on you. I know this sounds a bit scary. And the truth …

How AI improves customer loyalty through personalization

Posted on 06. 03. 2023.09. 10. 2023.

In today’s highly competitive business environment, companies must do everything to build and maintain customer loyalty. One of the most effective ways to achieve this is through personalization – which leverages customer data and technology to deliver unique, tailored experiences …

Personalization 2.0: From starter-packs to AI-powered recommenders

Posted on 02. 03. 2023.23. 11. 2023.

In the current business landscape, there is an incredible need to stay competitive, increase conversion rates, boost loyalty programs, and improve customer experience during shopping. This is why recommenders have become an integral part of data-driven strategies. Depending on your …

Our strategy for building products

Posted on 25. 05. 2021.16. 09. 2021.

When we started building our product, we focused on the Recommender engine and Segmentation. As a startup, we embraced agility and focus on the market. At the beginning of 2020, we decided that our product must become a reflection of …

Time to Reflect: Our Culture From a Maternity Leave Perspective

Posted on 21. 04. 2021.16. 09. 2021.

Bonuses and monetary incentives are touted as a cure-all solution for instilling a culture in a company. Fortunately, it will take a touch more than financial incentives to get the culture right. Giving monetary incentives can lead to poor results; …

How banks can leverage AI customer segmentation

Posted on 26. 03. 2021.17. 06. 2024.

Segmentation, a method of categorizing customers based on shared traits, is a powerful tool in banking. What makes AI customer segmentation in banking particularly appealing is the wealth and diversity of available data. Here, it’s not just about dividing customers …

A closer view on Data Science Delivery

Posted on 01. 03. 2021.09. 10. 2023.

According to Gartner, only 15% to 20% of data science projects get completed. Of those projects that did complete, CEOs say that only about 8% of them generate value. Despite these facts, data science is still considered as an opportunity …

How we deliver value at Things Solver – Focus on the goal

Posted on 29. 01. 2021.19. 09. 2023.

I didn’t want to start this post by quoting the percentage of data science projects failing to deliver commercial value or business utilization. Many data science projects fail – and that’s a fact. What’s important is to make sure that …

Things Solver has joined forces with Asseco SEE Group

Posted on 20. 01. 2021.20. 01. 2021.

This confirms Things Solver’s strategy to continuously enhance its solutions and offer the most advanced products and services to customers Joining forces with the established IT partner ASEE, together we will accelerate the development of existing and new products based …

Streaming analytics in banking: How to start with Apache Flink and Kafka in 7 steps

Posted on 01. 12. 2020.01. 12. 2020.

In the previous text, we talked about the basics of streaming, what it means in theory, what are the advantages, disadvantages and mentioned some streaming tools. This text is more technical, and we will talk about Flink in general as …

How to model better recommendations in Covid time?

Posted on 27. 10. 2020.

Needs in the IT sector are constantly changing. After Coronavirus hit us unexpectedly, this is true, more than ever. In order to keep distance from each other, we were forced to limit all our activities that can’t be done online. …

Once you start with streaming, you go with the flow!

Posted on 14. 10. 2020.16. 10. 2020.

Data streaming has become very popular in the big data industry. It is used for processing large amounts of data from different sources which are continuously generated, in real-time. When we say “real-time” we need to understand that it can …

Friday talks: EDA done right

Posted on 28. 08. 2020.28. 08. 2020.

Main challenges Although EDA is often observed as an initial step which should be straightforward, there are some challenges that could slow down and make this process poor and painful. Some of the challenges I have encountered so far are …

FRIDAY TALKS: DATA SCIENCE IN MARKETING #ESSENTIALS

Posted on 24. 07. 2020.06. 08. 2020.

Marketing is one of the most fertile fields for Data Science. There are many different techniques and directions which marketing teams are striving to realize, but the two most frequently discussed are – up sell and cross sell. For those …

FRIDAY TALKS: PROCESS MINING – WHERE PROCESS SCIENCE MEETS DATA SCIENCE

Posted on 25. 04. 2020.06. 08. 2020.

We live in the era of information technology, when we generate more data in 10 minutes than the amount of total data generated from prehistoric times by the year of 2003. Having the processing power and memory resources to handle …

HOW TO START WITH DATA SCIENCE?

Posted on 16. 04. 2020.20. 09. 2023.

After participating in a meetup at the end of March, subjected “Data Science – what is it?”, a lot of people contacted me to send them some introductory materials to help them get started with learning. It took me a …

FRIDAY TALKS: FRIENDS OR FOES? Propensity to purchase vs. Survival analysis

Posted on 01. 06. 2019.19. 10. 2023.

Retail industry. In the glory of Data Science, it’s all about the data and tailor-made targeting. If you want to brag about it, you would say – I’ve got the unique, omni-channel, 360-something, that can perfectly model customer’s behaviour and …

INTUITION vs. DATA

Posted on 02. 03. 2019.06. 08. 2020.

Our company – Things Solver, helps clients make better decisions by analyzing relevant data. During analysis of the data, we often notice significant differences between what our clients would intuitively decide and what their data tells them to do. One …

How the Big Data Won the Hearts in Telecommunications

Posted on 12. 12. 2018.19. 10. 2023.

The fact that there is a deep connection between the telecommunications and Big Data is very clear – the main task for telecommunications is in exchanging data. Since the amount of data has enormously increased in the modern era, the …

Recommender systems for banking and financial services

Posted on 09. 11. 2018.17. 06. 2024.

Knowing how time-consuming traditional banking approaches can be, the banking and financial services industry is constantly looking for new ways to streamline their operations and improve their customers’ experiences. One innovation that has gained significant traction recently is the use …