@things-solver The financial industry is undergoing a digital revolution, with traditional methods of banking being replaced by faster, more efficient, and customer-friendly solutions. Among the latest innovations in this space is conversational banking. But what exactly is conversational banking, and …
Business
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Hyper-personalization: From data to exceptional customer experiences
@things-solver As consumer expectations constantly evolve, your personalization efforts must evolve too. Enter hyper-personalization — a trend that goes beyond basic customization and has recently gained significant traction. Stay with us as we define hyper-personalization, explore its benefits, and go …
Recommenders in banking sales funnel: Improving efficiency and conversion
Recommenders in e-commerce: Key players in shaping the e-commerce sales funnel
Webshop personalization: How to optimize your webshop for every shopper
Optimizing customer engagement: How to integrate Customer Data Platforms (CDPs) with Marketing Automation Platforms (MAPs)
Prioritizing customer experience is essential for business success in both retail and e-commerce. Recent studies show that companies that prioritize customer-centric strategies beat their rivals by an astounding 80%. In response to the constantly changing customer demands, the MarTech landscape …
The post-cookie world: 7 tracking alternatives you should consider
Third-party cookies: Why is Google removing them and what does it mean?
The difference between CDPs and CRMs
In today’s overly connected digital landscape, businesses often deal with an unprecedented influx of data from various sources. Using this data effectively has become essential for driving growth, improving customer experiences, and staying ahead of the competition. However, sometimes things …
Integrating recommenders with existing marketing tech stacks
Choosing the right recommender: A buyer’s guide for businesses
Revolutionizing Customer Experience with Automation
Customer experience automation is the strategic use of technology to automate and optimize various touchpoints throughout the customer journey. From initial awareness to post-purchase support, CXA aims to improve every interaction, making them more efficient, personalized, and seamless. By automating …
Mastering Customer Data Management: A Comprehensive Guide
Customer Data Management (CDM) is a systematic process of collecting, organizing, analyzing and utilizing customer data to gain valuable insights and enhance business operations. This encompasses a wide array of data types, including demographic information, purchasing behavior, interactions with the …
Beyond Search: E-commerce Search Engine
How personalization engines are transforming your online experience
Personalization engine is a sophisticated algorithmic system designed to tailor content, product recommendations, and user experiences to individual preferences, behaviors, and interests. These engines leverage vast amounts of data collected from various sources, such as browsing history, purchase patterns, demographics, …
What is a CDP? A guide to Customer Data Platforms
From clicks to conversions: AI strategies that can transform eCommerce
In the fast-paced digital landscape, eCommerce is continually evolving. This means businesses must work hard to unlock new avenues for growth and customer engagement. Amidst this transformative journey, Artificial Intelligence (AI) has emerged as a game-changing force, revolutionizing how online …